Who We Are

FASI was developed in 2015 by Wade Swormstedt to serve as a liaison and strive for united efforts between various sign-industry organizations and related foundations. FASI also maintains constructive relationships with various sign-industry trade journals, including Signs of the Times in Cincinnati, Ohio.

Upon Mr. Swormstedt’s retirement in December 2018, the Board of Directors appointed Bill Dundas as FASI’s President/Executive Director. Mr. Swormstedt continues to serve the organization as a member of the Board of Directors.

FASI’s mission includes reporting news from various sources directly or indirectly impacting the sign industry. Additionally, we support scholarship programs for academic degrees related to signage and also support the American Sign Museum’s efforts to develop a succession plan. Most importantly, FASI provides exceptional educational, technical and business resources concerning all aspects relevant to signage.

In addition to serving the needs of signage professionals, FASI strives to educate the public and regulatory bodies about the historical, cultural, legal and economic aspects of signage and the vital industry it represents.

FASI – Learn more   

President & Board of Directors

Bill Dundas, President/Executive Director most recently served as Chairman of FASI’s Board of Directors. Prior to his membership on the FASI board, Dundas served as Director/Manager of Technical and Regulatory Affairs for the International Sign Association (2005-2014). He also served as Technical Editor for Signs of the Times magazine (1996-2000). During the period 1974-1990, Dundas owned and operated outdoor sign companies performing installations and maintenance of national identity-program signs throughout the tri-state area of western Pennsylvania, eastern Ohio and northern West Virginia.     

Contact:  bill@fasi.org 


Duane Laska is the third-generation owner of North Shore Sign Co., Libertyville, IL. He served as Chairman of the Board for the International Sign Association in 2012 and served on the Board of Directors’ Executive Committee for four years. Laska also served on the Board of Trustees of The Signage Foundation Inc. (now known as the Sign Research Foundation) from its inception in 2002, later serving as its chairman from 2013-2016.


Alan Weinstein holds a joint faculty appointment at Cleveland State University’s Cleveland-Marshall College of Law and Maxine Goodman Levin College of Urban Affairs. He also serves as director of the colleges’ Law & Public Policy Program. A recognized expert on planning law, Weinstein has written more than 80 articles/books on this subject.


Wendy Moeller began serving a four-year term on the American Planning Association’s Board of Directors in January 2016, as the representative for seven Midwest states. She formerly served as president of the Ohio chapter of the APA. Moeller also serves on the Board of the Sign Research Foundation. She is the principal of Compass Point Planning, which provides assistance to communities developing comprehensive plans and land-use regulations.


Roy Cox is President of Trav-Ad Signs (Huntsville, AL), a sign manufacturer with more than 40 years of experience in the trade. Cox has served the sign industry in various roles — as president of the Mid-South Sign Association in 2004, as Chairman of the Board for the International Sign Association (ISA) in 2009, and as a 2013-2014 member of the Board of Directors for The Signage Foundation, Inc. (now known as the Sign Research Foundation).


Wade Swormstedt is FASI’s founder and former President/Executive Director. Mr. Swormstedt previously served as Editor/Publisher of Signs of the Times magazine for more than 30 years.