Penn State/USSC Legibility Study Helps Signshop Earn Variance

Practical application of USSC’s Penn State study helped Mercer Signs obtain variances The following article originally appeared in the July 1999 issue of Signs of the Times magazine. By Wade Swormstedt Nearly four years ago, the United States Sign Council (USSC) embarked on an ambitious study with the Penn State Transportation Institute. Signs of different […]

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When the Proposed International Zoning Code Threatened the Sign Industry

Code-development authorities unwittingly imperiled the sign industry The following article originally appeared in the October 1997 issue of Signs of the Times magazine. An update appears on this website at http://fasi.org/2000/01/11/zone-defense/ By Bill Dundas When Signs of the Times magazine┬áreceived an alarming fax from the United States Sign Council’s Executive Director Andrew D. Bertucci at […]

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When Your On-Premise Sign is Only Visible from One Direction

The following article originally appeared in the April 1992 issue of Signs of the Times magazine. By Bill Collins A landmark argument, carefully crafted to show signage’s benefit to a community, has successfully been made in its first attempt. Not only will Germantown, TN, allow Pier 1 Imports to erect a second sign that’s visible […]

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