Establishing the Worth of an On-Premise Sign

How to apply the market-comparison and cost-of-replacement valuation methods to an on-premise sign This article originally appeared in the October 1999 issue of Signs of the Times magazine. By Dr. R. James Claus and Thomas A. Claus In last month’s column, we examined a car wash’s new, $15,000 pole sign and began assessing its economic […]

Continue reading

National Academies’ Nighttime Overhead Signage Luminance Levels

The National Academies Press issued an 80-page report, in May 2017, entitled “Guidelines for Nighttime Overhead Sign Visibility.” It includes a chart headlined “Luminance Levels for Overhead Signs.” It lists five different visual complexity levels, ranging from a dark rural area to a commercial downtown district. It then suggests minimum luminance levels in terms of candelas per square foot and […]

Continue reading

Texas/Pennsylvania DOT Studies Says Clearview Font Improves Sign Legibility

A study conducted jointly by the Texas and Pennsylvania Departments of Transportation in April 2006 concluded the Clearview font increased the visibility distance for drives by 12% versus the existing Series E Modified font. In 1994, the Federal Highway Administration determined highway signs were no longer visible enough for a population that included older drivers. Over the next […]

Continue reading

Should Signs be Regulated as Lighting Devices?

The answer is a very clear “no.” An article in January 2016 issue of Signs of the Times magazine explains that electric signs are not lighting devices, per se. Their purpose is not to provide light, but to provide messages. Thus, they should not be regulated as lighting devices. Electric signs need to be bright […]

Continue reading

Sign Research Foundation Releases Typography Executive Summary

“Typography, Placemaking and Signs,” the four-part white paper series originally released by the Sign Research Foundation (SRF) in 2014, is now available, free of charge, in a four-page executive summary. Written by the Fashion Institute of Technology’s Craig Berger, and produced by SRF, the paper includes: The History of Typography and Place; Environmental Typography Best Practices; […]

Continue reading

The Signage Foundation Inc. becomes the Sign Research Foundation

The Sign Research Foundation (SRF), formerly The Signage Foundation, has a new name, look and website (www.signresearch.org), but it will continue its mission of empowering communities through research on vibrant and effective sign strategies, systems and codes. “The new name better aligns with our mission of focusing on research into signs,” said Sapna Budev, SRF’s […]

Continue reading

Penn State to Present Lighting Study at 2017 National Planning Conference

Penn State University’s Philip Garvey, the Senior Research Associate at the university’s Larson Transportation Institute, will be a featured speaker at the American Planning Association’s 2017 National Planning Conference. His session, entitled “A Guide to National Sign-Illumination Standards,” will be presented on Saturday May 6 at 2:30. He will be joined by his colleague, Jennie […]

Continue reading

FASI Board Member Weinstein Speaks at National Planning Conference

Alan Weinstein, an acknowledged expert on planning, who holds a joint faculty appointment at Cleveland State University’s Cleveland-Marshall College of Law and Maxine Goodman Levin College of Urban Affairs, and also serves as director of the colleges’ Law & Public Policy Program, will speak at two separate sessions at the 2017 American Planning Association’s National […]

Continue reading

FASI Awards First Collegiate Scholarship to Michigan State Student

The Foundation for the Advancement of the Sign Industry (FASI) has awarded the first of what it hopes will be numerous scholarships to collegiate members of the Academic Advisory Council for Signage Research and Education (AACSRE). Stephanie Onwenu, a junior in the Landscape Architecture program in the School of Planning, Design and Construction, College of […]

Continue reading

Will GPS Make Signs Obsolete?

In 2008, a satellite-navigation specialist, Colin Beatty, presented a 27-slide PowerPoint presentation to the Sign Design Society, England’s leading environmental graphic design association. He asked the rhetorical question in his title:.  “Could personal navigation systems herald the demise of much fixed signage?” In a column published in The Slate, author Julia Turner explores this question […]

Continue reading