How Did One Car Dealer Succeed When Three Others had Failed?

Melvin Tuchez worked as an employee in the auto-sales business, and then he purchased his own dealership, Aztec Motors, in San Fernando, California. He believed three other auto-sales companies on the same site had failed due to inferior branding and weak management. He immediately began spending $16,000 per month on print and on-air advertising. A […]

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What Has Senator Orrin Hatch Said about Signage?

In 1998, the former Signage Foundation for Communication Excellence presented its National Sign Users’ Conference on Sign Regulation and Marketing, in conjunction with the International Sign Association and its Sign Expo ’98 tradeshow. The keynote speaker at the conference was Senator Orrin Hatch (R-UT). The following are some highlights from his address. “My topic today […]

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WRAPS Magazine Reports Increased Sales for Full/Partial Wraps

WRAPS 2016 magazine, in its 2016 State of the Wraps Industry Report, states that 73% of the 140+ respondents to its survey said they experienced “significant increases in sales over last year”, and 60% anticipate wrap sales to increase next year for full and partial wraps. Approximately one-third enjoyed sales increases in excess of 20%. […]

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What Does Amortization Mean for Signage?

Amortization concerns the compensation for a┬ásign that is no longer in compliance when a sign code changes. The theory is, if a sign is allowed to exist for a certain period of time, the owner of it will recoup their investment before the sign has to be removed, which is a way of circumventing the […]

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Duke University Economic Professor Applies “Game Theory” to Signage

David McAdams, an economics professor at Duke University, has authored a paper entitled “The Economics of On-Premise Signs” in conjunction with the United States Sign Council. In it, he contrasts the philosophies and ramifications of sign codes in Henrietta and Brighton, New York — two communities with similar demographics, both of which are near Rochester, […]

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How Can the Value of an On-Premise Sign Be Calculated?

Richard Bass is a certified appraiser in Sarasota, Florida. During his more than 30 years in business, he has testified in court as to how a sign’s value can be appraised. In a presentation for The Signage Foundation, Bass outline three case histories where the absence of a sign could be measured economically. Planners, Signs […]

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