The Dollar and Cents Value of the On-Premise Sign

The following article originally appeared in the February 1977 issue of Signs of the Times magazine. By R. T. Anderson, Director of Research, National 3M, Bedford Park, Ill. This is the first of three comprehensive installments being presented as a service to the sign industry in general and to individual sign salesmen in particular. Based […]

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Senator Orrin Hatch Discusses Signs and Property Rights

Excerpts from Sen. Orrin Hatch’s keynote address at the National Sign Users’ Conference on Sign Regulation and Marketing The following article originally appeared in the August 1998 issue of Signs of the Times magazine. By Wade Swormstedt “I believe government regulation [of signs] has been burdensome, often times unconstitutional.” At the Intl. Sign Assn.’s (ISA) […]

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First Amendment Aspects of Takings

The following article originally appeared in Signs of the Times magazine. By Karen E. Claus, JD Phd This month, the author examines the First Amendment aspects of takings by looking at the cases of Linmark Assoc., Inc. et. al. v. Township of Willingboro et. al., which concerned real-estate signage. and Omni Outdoor Adv Inc. v. […]

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Establishing the Worth of an On-Premise Sign

How to apply the market-comparison and cost-of-replacement valuation methods to an on-premise sign This article originally appeared in the October 1999 issue of Signs of the Times magazine. By Dr. R. James Claus and Thomas A. Claus In last month’s column, we examined a car wash’s new, $15,000 pole sign and began assessing its economic […]

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CoSign Article Published in Signs of the Times’ March 2017 Issue

An article about the past and future development of the CoSign program, which promotes economic development in communities by uniting designers, fabricators and end users to produce better signs, was published in the March 2017 issue of Signs of the TImes magazine. Authored by FASI Executive Director Wade Swormstedt, the article outline the three iterations of the […]

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Iowa City Newspaper Lauds Projecting Signs Following CoSign Workshop

Nate Kaeding is the Iowa City Downtown District’s retail development coordinator. He and other representatives from his city came to the American Sign Museum on February 20-21, 2017 to attend the CoSign workshop. CoSign is a program that connects merchants, designers and fabricators in order to create new and better signs, and promote economic development […]

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The Signage Foundation Inc. becomes the Sign Research Foundation

The Sign Research Foundation (SRF), formerly The Signage Foundation, has a new name, look and website (www.signresearch.org), but it will continue its mission of empowering communities through research on vibrant and effective sign strategies, systems and codes. “The new name better aligns with our mission of focusing on research into signs,” said Sapna Budev, SRF’s […]

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American Sign Museum Expands CoSign Program Nationwide

The American Sign Museum (ASM), Cincinnati, has announced that its CoSign community-revitalization program, which partners local business owners with artists and sign companies to create new signage, is being replicated in in six cities nationwide, reports Tod Swormstedt, the founder of the ASM. ASM first introduced the program in 2012 in Cincinnati’s Northside community, in […]

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Villanova Study Examines Value of Illuminated On-premise Signs

Professor Charles R. Taylor,  a marketing professor at Villanova University, and a Research Fellow at the Center for Marketing and Policy Research, conducted a survey of business owners as to the value of illumination for their on-premise signs. Surveys were sent to 750 business owners, and 333 useable responses were received. Here are some of […]

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Can a Changeable-copy Sign Help a Business?

A car wash in California had a two-color, freestanding, rectangular ground sign. It replaced it with a sign of the same proportion, which constituted a multi-color, dimensional cabinet sign on a pole, with a manual, changeable-copy sign below it. The sign cost $15,000. In the first year after the new sign was installed, gross revenue […]

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