Online Companies Like Facebook Turn to Outdoor Advertising

Bloomberg has published an online article https://www.bloomberg.com/news/articles/2018-08-06/big-tech-is-spending-big-in-a-decidedly-old-school-way entitled “Facebook Pushes Online Ads, Then Spends Its Cash on Billboards.” The article says research firm Magna projects that outdoor advertising will grow 2% in 2018 to $8 billion, while ad sales for television, radio, newspaper and magazines will decline. It specifies billboard campaigns by Facebook, Google, Intel and Spotify. […]

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New Canaan (Connecticut) Realtors Ban “For Sale” Signs on Homes

In New Canaan (Connecticut), where the average home sells for approximately $1.5 million, the Board of Realtors has voted to remove all “for sale” signs on homes by July 1, reports a Fox News online article http://www.foxnews.com/politics/2018/06/12/wealthy-connecticut-town-bans-for-sale-signs-on-homes-on-market.html. After a six-month trial period, the Town Council could make it an ordinance. The article states, “High property and […]

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Brooklyn Small Businesses Being Fined for Sign-code Violations

Enforcement of the Brooklyn (New York) sign code is hurting small businesses, reports the Brownsville-East New York Patch. It reports, “Since 2015, more than 100 business owners around the Fulton Street Corridor have been charged between $5,000 and $20,000.” https://patch.com/new-york/brownsville/sign-fines-are-big-danger-small-business-owners-say. “Chief Samsair, the owner of Roti on the Run at 3140 Fulton St., testified that […]

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Sammamish (Washington) Wants to Ban EMCs . . . Except for Schools/Churches

Two towns in the greater Seattle area, Sammamish and Issaquah, realize their sign codes are content based, and thus conflict with the SCOTUS 2015 Reed v. Gilbert decision, so each is looking to revise them, according to the Issaquah-Sammamish Reporter. http://www.issaquahreporter.com/news/issaquah-and-sammamish-examine-changes-to-city-signage-codes/ In so doing, Sammamish is looking to ban what it calls ERBs (electronic reader […]

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“Blocked” Billboard Ruled Not a “Taking” by Wisconsin Supreme Court

(Ed. note: The following  excerpts are taken verbatim from the Wisconsin Bar Association website. https://www.wisbar.org/NewsPublications/Pages/General-Article.aspx?ArticleID=26432 ) “The Wisconsin Supreme Court has ruled (4-3) that the City of Madison’s construction of a pedestrian bridge over a major highway, blocking visibility of an existing billboard, was not a taking of property requiring just compensation.” “Adams Outdoor Advertising Limited […]

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AACSRE Journal Provides Study of Signage Needs of Independent Businesses

In the most recent edition of The Interdisciplinary Journal of Signage and Wayfinding, one article is entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” Written by Lisa Fontaine, Associate Professor, Department of Graphic Design, and Susan L. Bradbury, Professor, Department of Community & Regional Planning, both at Iowa State University, the […]

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How Chicago Capitalized on Electronic Billboards

In 2013, the City of Chicago inked a 20-year deal for 34 electronic billboards (initially, but a total of 60 are anticipated) along the interstate. Chicago received an initial payment of $15 million, with subsequent annual payments of $10 million. In addition, the city was to initially receive 50% of the advertising revenue from the messages […]

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USSC Foundation Launches New Website

The United States Sign Council Foundation (USSCF), which was founded in December 2017 when the United States Sign Council (USSC) ceased to exist, has launched its new website, www.usscfoundation.org. The new web site brings together nearly two decades of leading-edge research into the effectiveness of on-premise signs, primarily produced by Penn State University. Recent projects have […]

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Graffiti Artwork Valued at $6.7 Million

Based on the Visual Artists Rights Act, a judge has awarded 21 artists a collective $6.7 million because their artwork was painted over by the developer who owned the 5 Pointz building in Long Island City, New York. Judge Frederic Block cited developer Jerry Wolkoff’s “insolence” in having painted over the walls while litigation was […]

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Vacaville (CA) Reconsidering Electronic Message Centers

The city of Vacaville, CA, currently doesn’t allow new electronic message centers (EMCs). It is now reconsidering this policy, and its city council was educated about the societal benefits of EMCs from testimony from James Carpentier, the director of state and government affairs for the International Sign Association (ISA). Carpentier also suggested that Vacaville include […]

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