Glossary of Outdoor Advertising

The Outdoor Advertising Association of America website includes a glossary of terms. You can view it here. http://oaaa.org/AboutOOH/OOHBasics/OOHGlossaryofTerms.aspx         Wade SwormstedtWade is the former Executive Director of the Foundation for the Advancement of the Sign Industry and the former Editor and Publisher of Signs of the Times magazine.More Posts

Continue reading

Illegally Disguising Taxes as Sign-Permit Fees in Texas

Supreme Court Decision Costs Houston More than $2 million The following article originally appeared in the July 1995 issue of Signs of the Times magazine. By Richard Rothfelder On August 26, 1992, A Texas judge held that the City of Houston was unconstitutionally assessing the off-premise sign industry with excessive permit fees. The judgment in Harris […]

Continue reading

Is a Sign Company an Advertising Service?

Of course it is, state the authors. But as happened in a recent South Dakota case, the question can only be answered by constructing a carefully worded argument. The following article originally appeared in the November 1987 issue of Signs of the Times magazine. By R. James Claus and Karen Claus The question of whether a […]

Continue reading

Sign Codes and the Need for Advocacy

The following article originally appeared in the September 1983 issue of Signs of the Times magazine. By R. James Claus (Part one of a speech given at the Eight-Sheet Outdoor convention in San Francisco.) Introduction The future of the eight-sheet industry has been, and will continue to be, shaped by the development of sign codes. […]

Continue reading