Online Companies Like Facebook Turn to Outdoor Advertising

Bloomberg has published an online article https://www.bloomberg.com/news/articles/2018-08-06/big-tech-is-spending-big-in-a-decidedly-old-school-way entitled “Facebook Pushes Online Ads, Then Spends Its Cash on Billboards.” The article says research firm Magna projects that outdoor advertising will grow 2% in 2018 to $8 billion, while ad sales for television, radio, newspaper and magazines will decline. It specifies billboard campaigns by Facebook, Google, Intel and Spotify. […]

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Local Judge Halts Cincinnati Billboard Tax

Cincinnati hoped to add $700,000 to its 2019 budget by placing a tax on billboards. But on Monday, July 30, Hamilton County Common Pleas Judge Curt Hartman wrote a stern rebuke to the plan. He wrote, “… the constant providing of additional (and ever-increasing) dollars to public officials for pet projects or even for the funding […]

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“Blocked” Billboard Ruled Not a “Taking” by Wisconsin Supreme Court

(Ed. note: The following  excerpts are taken verbatim from the Wisconsin Bar Association website. https://www.wisbar.org/NewsPublications/Pages/General-Article.aspx?ArticleID=26432 ) “The Wisconsin Supreme Court has ruled (4-3) that the City of Madison’s construction of a pedestrian bridge over a major highway, blocking visibility of an existing billboard, was not a taking of property requiring just compensation.” “Adams Outdoor Advertising Limited […]

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West Hollywood, California Planning for Massive Billboard Revitalization on Sunset Boulevard

(Editor’s note: All of the following information is gleaned from a website called “West Hollywood — The Creative City.” https://www.weho.org/city-hall/city-departments-divisions/community-development/long-range-and-mobility-planning/ongoing-plans-studies/sunset-boulevard-off-site-signage-st The West Hollywood Planning Commission has published an 88-page document entitled the “Sunset Strip Off-Site Signage Policy,” a “final initial study” that would add 18 digital and static billboards to a street well known for its creative […]

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How Chicago Capitalized on Electronic Billboards

In 2013, the City of Chicago inked a 20-year deal for 34 electronic billboards (initially, but a total of 60 are anticipated) along the interstate. Chicago received an initial payment of $15 million, with subsequent annual payments of $10 million. In addition, the city was to initially receive 50% of the advertising revenue from the messages […]

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Value of Signs Article Published in Public Policy Journal

An article entitled “Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes” has been published in the American Marketing Association’s Journal of Public Policy & Marketing. Co-authored by Villanova professor Charles R. Taylor, Matthew E. Sarkees (Villanova) and Hae-Kyong Bang (West Virginia), the study includes the results of a […]

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2017 Nielsen Study Examines Billboard Effectiveness

The results of the 2017 Nielsen Poster Advertising Study, conducted by Nielsen On Location, showed that more than 60%, of more than 4000 people surveyed, believe billboards as a “good way to learn about new businesses,” as wells as sales and events. The study which encompassed 36 campaigns, 31 brands and 10 markets, in 14 […]

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Wall Murals Enhance Two-Mile Transit Trip to Seattle

An article in the October 2017 issue of Signs of the Times magazine documents how a two-mile stretch of buildings, that parallel public-transit tracks leading into Seattle, have been decorated with murals through the efforts of more than 50 international artists. You can read the article online at https://www.signsofthetimes.com/article/sodo-track-re-beautifying-seattle-transit-corridor Wade SwormstedtWade is Executive Director of […]

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Some Myths about Electronic Message Centers

Bill Dundas, a Board member of the foundation for the Advancement of the Sign Industry, and the former Technical Affair Director for the International Sign Association, wrote an article for the May 2016 issue of Signs of the Times magazine, in which he documented the lack of truth about four myths about electronic message centers. […]

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