McDonald’s Acquires Dynamic Yield in Move to Personalize Drive-thru Data

The company will deploy exterior and interior displays that update messages based on the time of day, weather conditions, varying customer traffic and trending menu items. The system also suggests and displays additional menu items based on a customer’s current selections. https://www.channele2e.com/software/big-data/mcdonalds-acquires-dynamic-yield/ Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a […]

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Tulsa Provides Grants for Route 66 Neon Signs

Recognizing the ambiance and historical value of neon signs located along the city’s 26-mile, Route 66 corridor, the City of Tulsa (OK) is partnering with the Route 66 Commission to provide up to $80,000 in matching funds to local businesses seeking to restore their original neon signs or to install new signs conforming to the […]

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YESCO Bone-yard getting a new addition

Rebranding of the Hard Rock Hotel in Las Vegas under its new owner, Richard Branson (founder of Virgin Group) made the 27-year-old guitar sign expendable. But the sign will be reinstalled for display at Young Electric Sign Company’s “Bone-yard” in Las Vegas. https://news3lv.com/news/local/hard-rock-hotel-las-vegas-guitar-sign-finds-new-home-at-neon-museum Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as […]

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How Chicago Capitalized on Electronic Billboards

In 2013, the City of Chicago inked a 20-year deal for 34 electronic billboards (initially, but a total of 60 are anticipated) along the interstate. Chicago received an initial payment of $15 million, with subsequent annual payments of $10 million. In addition, the city was to initially receive 50% of the advertising revenue from the messages […]

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AACSRE Adds Aparna Sundar and Matthew Isaac as Board Members

The Academic Advisory Council for Signage Research & Education (AACSRE) added two Board members in April 2018, Drs. Aparna Sundar and Matthew Isaac. Sundar is an Assistant Professor of Marketing in the Lundquist College of Business at the University of Oregon. Isaac is the Associate Professor of Marketing in the Albers School of Business and […]

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FASI Board Member Roy Cox Invited to White House

Roy Cox, the owner of Trav-Ad Signs (Huntsvillle, AL) and the newest Board member of the Foundation for the Advancement of the Sign Industry, was invited to the White House for an April 12 event to share the positive effects of the tax cuts for his sign company. Other sign-industry representatives came from SmithCraft Custom […]

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USSC Foundation Launches New Website

The United States Sign Council Foundation (USSCF), which was founded in December 2017 when the United States Sign Council (USSC) ceased to exist, has launched its new website, www.usscfoundation.org. The new web site brings together nearly two decades of leading-edge research into the effectiveness of on-premise signs, primarily produced by Penn State University. Recent projects have […]

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State of Washington Now Allows Sign Electricians to Retrofit LEDs

On February 23, 2018, the Washington State Department of Labor & Industries adopted a change to its scope of work that allows “Signs (04) specialty electricians to retrofit existing exterior luminaires mounted on a pole or other structure with energy-efficient technology, such as LEDs. Currently, only those certified as journey level electricians (01), non-residential maintenance (07), […]

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