What Types of Signs are Most Commonly Used?

A significant way to divide the sign industry is into “electric” signs (which have internal illumination) and “commercial” signs, which are non-illuminated. For approximately three decades, a trade journal for the sign industry, Signs of the Times, conducted surveys of sign companies as to how their businesses were faring. These were called State of the […]

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What are Some Guidelines for Electronic Message Center Resolution?

A critical aspect of any sign is viewing distance. The appropriate amount of detail varies greatly, depending on the distance from which the sign will be viewed. In digital printing, this “resolution” is determined by “dots per inch,” or DPI. The more closely an image will be viewed, the higher its resolution needs to be, […]

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Dynamic Digital Signage Market Estimated at 68.3 Million Units by 2019

Berg Insight states that, at the end of 2014, approximately 25.4 million connected digital screens were in use worldwide. The research strategy group forecasts this number will grow at a compounded annual growth rate (CAGR) of 20.2% to produce 63.8 million units, an approximately 150% increase, by 2019. The 50-page study includes five-year forecasts. To read more […]

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Magazine Surveys Shows Positive Growth for Sign Industry

The annual State of the Industry Report, with regard to internally illuminated signs (cabinet signs, channel letters, outline lighting, etc.), conducted by Signs of the Times magazine, showed positive results for 2014 and a prediction of continued growth for 2015. 80% of the respondents said their sales volume increased from 2013 to 2014. Less than 7% […]

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ISA Sign Expo Attendance is Second Highest Ever

The International Sign Association Sign Expo, held April 21-23, 2016 in Orlando, Florida, attracted more than 20,000 attendees, the association reports, which makes it the second-largest show in ISA history, and the largest ever held in Orlando. For nearly two decades, the Sign Expo has alternated between Orlando and Las Vegas, and the latter show […]

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Texas A&M Study Shows No Correlation Between EMCs and Traffic Accidents

In 2012, Texas A&M University’s Texas Transportation Institute conducted a study to see if electronic message centers (EMCs) cause traffic accidents. Research included data from the Federal Highway Administration’s (FHWA) own Highway Safety Information System (HSIS), a comprehensive database of traffic-accident records from several states. Researchers identified 135 cites in which EMCs had recently been […]

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How Can the Value of an On-Premise Sign Be Calculated?

Richard Bass is a certified appraiser in Sarasota, Florida. During his more than 30 years in business, he has testified in court as to how a sign’s value can be appraised. In a presentation for The Signage Foundation, Bass outline three case histories where the absence of a sign could be measured economically. Planners, Signs […]

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Penn State Study Provides Optimum Lighting Levels

Illuminating signs, including electronic message centers (EMCs), at inappropriate lighting levels hurts everyone. If the LEDs that light the sign aren’t bright enough, then the sign won’t be legible at night, and the sign loses its nocturnal value. The energy used to light the sign is wasted. Conversely, if the LEDs are lit too brightly, […]

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Study Documents the Importance of On-Premise Signs To Shoppers

Better Homes & Gardens magazine conducts annual surveys with its subscribers as part of The American Grocery Shopper Study™. Over a three-year period (2011-2013), University of Cincinnati professor Dr. James Kellaris added questions about the importance of on-premise signage. Here are the three-year summaries (presented chronologically) of “yes,” “no” and “don’t know” responses to specific statements: “One of […]

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