Signage Sourcebook (2003)

US Small Business Administration’s Guide for Sign Use. Signage Source Book Cover (PDF – 2MB) Forward, Acknowledgement & Contents (PDF – 0.2MB) The Science of Signs Introduction: The Science of Signs (PDF – 12MB) Signs and Traffic Safety (PDF – 22.MB) The FHWA Approach (PDF – 18MB) Conspicuity and Readability Issues (PDF – 9MB) Legibility […]

Continue reading

Signage Quarterly – Vol 1 – No 3 – 1978 Glossary

This glossary of terms is the creates a standard for consistency in signage terminology. It not only defines technical terms which are used to refer to sign materials and manufacturing, but also explains legal terminology which is relevant to signage, as well as words used when discussing the advertising functions of signs. It is hoped that these definitions will […]

Continue reading

Signs, Legal Rights and Aesthetic Considerations (1972)

There are three general ways in which cultural constraints are enforced: through the use of police powers, eminent domain and taxation. Download Signs. Legal Rights and Aesthetic Considerations Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.More Posts

Continue reading

The Sign User’s Guide – A Marketing Guide (1988)

Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]

Continue reading

Cases on Sign Law (1975)

The exercise of power to regulate signs is not unlimited. This comprehensive look at the case law relating to signs. Download Cases on Sign Law. Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.More Posts

Continue reading

What’s Your Signage? (2004)

How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage? Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher […]

Continue reading

Swormstedt Serves as Judge in Signs of the Times Annual Sign Contest

Wade Swormstedt, the Executive Director of the Foundation for the Advancement of the Sign Industry (FASI), served as a judge in Signs of the Times’ annual International Sign Contest. The results were published in the magazine’s April 2017 issue. Each sign was assigned to one of 9 categories: Sign Systems, Commercial Monument, Electric Monument, Murals/Exhibits, […]

Continue reading

Should Signs be Regulated as Lighting Devices?

The answer is a very clear “no.” An article in January 2016 issue of Signs of the Times magazine explains that electric signs are not lighting devices, per se. Their purpose is not to provide light, but to provide messages. Thus, they should not be regulated as lighting devices. Electric signs need to be bright […]

Continue reading

Hacking of Electronic Billboards Reported in Augusta, Georgia

An electronic billboard owned by Be Still Displays was hacked on the night of January 28, 2017 on the main thoroughfare of Washington Road in Augusta, Georgia. A similar hacking occurred in Atlanta in 2015. As of Monday, January 31, neither the display owner, Chris Withers, nor the Richmond Count Sheriff’s Office, could explain how the […]

Continue reading

FASI Executive Director Wade Swormstedt Helps Judge Sign Contest

Wade Swormstedt, the Executive Director of the Foundation for the Advancement of the Sign Industry (FASI) was one of four judges who helped determine the winners in the annual sign-design contest sponsored by Signs of the Times & Screen Printing en Espanol (SSEN) magazine. The winners appeared in the December/January 2016/2017 issue of SSEN. Over the past […]

Continue reading