Online Companies Like Facebook Turn to Outdoor Advertising

Bloomberg has published an online article https://www.bloomberg.com/news/articles/2018-08-06/big-tech-is-spending-big-in-a-decidedly-old-school-way entitled “Facebook Pushes Online Ads, Then Spends Its Cash on Billboards.” The article says research firm Magna projects that outdoor advertising will grow 2% in 2018 to $8 billion, while ad sales for television, radio, newspaper and magazines will decline. It specifies billboard campaigns by Facebook, Google, Intel and Spotify. […]

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Sign Research Foundation Publishes Executive Summary of “Best Practices in Developing Sign Regulations”

The Sign Research Foundation (SRF) has published a four-page executive summary https://signresearch.org/wp-content/uploads/Best-Practices-in-Developing-Sign-Regulations-Executive-Summary.pdf of a research project conducted and written by Dr. Dawn Jourdan (Texas A&M), Dr. Eric Strauss (Michigan State) and Madeline Hunter. The work includes a survey of 17 communities with regard to citizen involvement (or the lack thereof) with regard to sign regulations. Part […]

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APA’s July 2018 Zoning Practice Article Focuses on Creative Sign Design

The July 2018 issue of the American Planning Association’s Zoning Practice magazine includes an article entitled “Sign Regulations That Encourage Creative Design.” Authored by James Carpentier, director of state and local government affairs for the International Sign Association, the article examines the aftermath of the July 2015 Reed v. Gilbert SCOTUS decision. The APA website https://www.planning.org/publications/document/9153579/ provides […]

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USSCF Announces Reformation of USSCF Sign Defense Fund

The United States Sign Council Foundation has announced the reformation of its USSC Legal Defense Fund (formerly the LDF Legal Defense Fund). The Sign Defense Fund is designed to help sign companies and sign owners combat defective and unconstitutional local sign zoning ordinances. Sign applicants and/or sign companies apply to the USSCF for a grant […]

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New Canaan (Connecticut) Realtors Ban “For Sale” Signs on Homes

In New Canaan (Connecticut), where the average home sells for approximately $1.5 million, the Board of Realtors has voted to remove all “for sale” signs on homes by July 1, reports a Fox News online article http://www.foxnews.com/politics/2018/06/12/wealthy-connecticut-town-bans-for-sale-signs-on-homes-on-market.html. After a six-month trial period, the Town Council could make it an ordinance. The article states, “High property and […]

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USSC Foundation Announces Funding for Sign-Height Study

The United States Sign Council Foundation has announced the launch of a study entitled “The Effect of Mounting Height on On-Premise Sign Visibility and Traffic Safety.” The Foundation has retained the services of Philip Garvey of Penn State University to complete the research, expected by Fall 2018. In 2003, USSC produced a study that showed […]

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AACSRE Adds Aparna Sundar and Matthew Isaac as Board Members

The Academic Advisory Council for Signage Research & Education (AACSRE) added two Board members in April 2018, Drs. Aparna Sundar and Matthew Isaac. Sundar is an Assistant Professor of Marketing in the Lundquist College of Business at the University of Oregon. Isaac is the Associate Professor of Marketing in the Albers School of Business and […]

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USSC Foundation Launches New Website

The United States Sign Council Foundation (USSCF), which was founded in December 2017 when the United States Sign Council (USSC) ceased to exist, has launched its new website, www.usscfoundation.org. The new web site brings together nearly two decades of leading-edge research into the effectiveness of on-premise signs, primarily produced by Penn State University. Recent projects have […]

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State of Washington Now Allows Sign Electricians to Retrofit LEDs

On February 23, 2018, the Washington State Department of Labor & Industries adopted a change to its scope of work that allows “Signs (04) specialty electricians to retrofit existing exterior luminaires mounted on a pole or other structure with energy-efficient technology, such as LEDs. Currently, only those certified as journey level electricians (01), non-residential maintenance (07), […]

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