AACSRE Journal Provides Study of Signage Needs of Independent Businesses

In the most recent edition of The Interdisciplinary Journal of Signage and Wayfinding, one article is entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” Written by Lisa Fontaine, Associate Professor, Department of Graphic Design, and Susan L. Bradbury, Professor, Department of Community & Regional Planning, both at Iowa State University, the […]

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Advice on Reed v. Gilbert Included in AACSRE Interdisciplinary Journal

An article in the 2017 Interdisciplinary Journal of Signage and Wayfinding, which is published biannually by the Academic Advisory Council for Signage Research and Education (AACSRE), offers advice for communities with regard to their sign codes in the aftermath of the SCOTUS Reed v. Gilbert 2015 decision. Written by Alan Weinstein, who is the director/professor […]

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AACSRE Adds Aparna Sundar and Matthew Isaac as Board Members

The Academic Advisory Council for Signage Research & Education (AACSRE) added two Board members in April 2018, Drs. Aparna Sundar and Matthew Isaac. Sundar is an Assistant Professor of Marketing in the Lundquist College of Business at the University of Oregon. Isaac is the Associate Professor of Marketing in the Albers School of Business and […]

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Branding for Independent Downtown Businesses

The December 2017 issue of the Academic Advisory Council for Signage Research and Education’s (AACSRE) Interdisciplinary Journal of Signage and Wayfinding includes an article entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” The article was written by two Iowa State professors, Lisa Fontaine (Department of Graphic Design) and Susan L. […]

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Sign-Code Development Best Practices

The Academic Advisory Council for Signage Research and Education (AACSRE) publishes its Interdisciplinary Journal of Signage and Wayfinding twice a year. In its most recent issue, AACSRE 2017 chairperson Dawn Jourdan and Board member Eric Strauss contributed a paper entitled “Sign Code Development Process: Best Practices.” Both Jourdan and Strauss are professors of urban planning […]

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Legal Considerations in Sign-Code Development

Alan Weinstein serves on the Board of Directors of both the Academic Advisory Council for Signage Research and Education (AACSRE) and the Foundation for the Advancement of the Sign Industry (FASI), and he was a three-time presenter at the American Planning Association’s 2017 National Planning Conference. A professor at Cleveland State University’s Marshall College of […]

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Penn State Study Examines the Effect of Fonts

Penn State’s Philip Garvey, with the assistance of Wie-Yen Eie and Jennifer Klenna, conducted a study to determine which fonts are the most legible. Sixty-four subjects from 19-87 years of age viewed 64 displays using 33 fonts shown on a computer monitor. The results of this study appear in different formats. One report was published […]

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Do Motorists Read Business Signs? 3000 Miles on US Route 50

University of Cincinnati professors Chris Auffrey and Henry Hildebrandt traveled all 3073 miles of U.S. Route 50 and used Visual Analysis Software to predict to what extent motorists would view a selection of on-premise signs. They presented their findings at a National Signage Research & Education (NSREC) conference, and subsequently submitted the following article in […]

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A Research Overview of Sign Legibility and Conspicuity

The following information originally appeared in the June 2017 issue of “The Interdisciplinary Journal of Signage and Wayfinding,” an academic, peer-reviewed publication that is published twice a year by the Academic Advisory Council for Signage Research and Education (AACSRE). Entitled “Factors Affecting Sign Visibility, Conspicuity, and Legibility: Review and Annotated Bibliography,” the article can be accessed in […]

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