Signage Sourcebook (2003)

US Small Business Administration’s Guide for Sign Use. Signage Source Book Cover (PDF – 2MB) Forward, Acknowledgement & Contents (PDF – 0.2MB) The Science of Signs Introduction: The Science of Signs (PDF – 12MB) Signs and Traffic Safety (PDF – 22.MB) The FHWA Approach (PDF – 18MB) Conspicuity and Readability Issues (PDF – 9MB) Legibility […]

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Signage Quarterly – Vol 2 – No 1 – March 1979

Technical Criteria for Signage.  A Rationale for the Height of Freestanding Signs for Vehicular Traffic; Vision Factors and Directional Traffic Signals; A Sample Corporate Identification Program. Signage Quarterly is a series of manuscripts specifically tailored for the on-premise or business sign community. Each issue is designed to offer insight into specific problems in the sign community. Download Signage […]

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Signage Quarterly – Vol 1 – No 3 – 1978 Glossary

This glossary of terms is the creates a standard for consistency in signage terminology. It not only defines technical terms which are used to refer to sign materials and manufacturing, but also explains legal terminology which is relevant to signage, as well as words used when discussing the advertising functions of signs. It is hoped that these definitions will […]

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The Sign User’s Guide – A Marketing Guide (1988)

Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]

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