Do Motorists Read Business Signs? 3000 Miles on US Route 50

University of Cincinnati professors Chris Auffrey and Henry Hildebrandt traveled all 3073 miles of U.S. Route 50 and used Visual Analysis Software to predict to what extent motorists would view a selection of on-premise signs. They presented their findings at a National Signage Research & Education (NSREC) conference, and subsequently submitted the following article in […]

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A Research Overview of Sign Legibility and Conspicuity

The following information originally appeared in the June 2017 issue of “The Interdisciplinary Journal of Signage and Wayfinding,” an academic, peer-reviewed publication that is published twice a year by the Academic Advisory Council for Signage Research and Education (AACSRE). Entitled “Factors Affecting Sign Visibility, Conspicuity, and Legibility: Review and Annotated Bibliography,” the article can be accessed in […]

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Some Myths about Electronic Message Centers

Bill Dundas, a Board member of the foundation for the Advancement of the Sign Industry, and the former Technical Affair Director for the International Sign Association, wrote an article for the May 2016 issue of Signs of the Times magazine, in which he documented the lack of truth about four myths about electronic message centers. […]

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Overall Sign-Code Trends in 2015 at the State Level

The International Sign Association’s Kenny Peskin wrote an article for Signs of the Times’ magazine’s April 2015 issue in which he outlined some general sign-code trends in various states. You can access the entire article in Signs of the Times’ digital edition at https://www.signsofthetimes.com/content/isas-kenny-peskin-discusses-sign-code-trends Wade SwormstedtWade is Executive Director of the Foundation for the Advancement […]

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A History of the Highway Beautification Act

The International Sign Association’s Kenny Peskin wrote on article for Signs of the Times magazine in 2015 that documented the history of the landmark Highway Beautification Act on its 50th anniversary. You can access the entire article in Signs of the Times’ digital edition at https://www.signsofthetimes.com/content/the-highway-beautification-act-50-years-later Wade SwormstedtWade is Executive Director of the Foundation for […]

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Working With A Sign Company

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Just as there are many kinds of signs, there are many kinds of sign companies. There are also many services – and levels of service – offered by sign companies. Full service companies offer complete assistance with your business […]

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Obtaining Your Signage

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Obtaining a sign for your business is not difficult, however getting an effective sign – a sign that will have a positive impact on your business’ income and success – means that you not only are […]

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Resources

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Many excellent books and publications about signage are available for your reading and research. Title Descriptive Information Sign Design Gallery 2 Hardcover, 160 pp Contains more than 300 full-color photos from Signs of the Times contest […]

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Signs and Business Development

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. The vast majority of the following information comes from what was formerly posted on the Small Business Administration website, beginning in 2000 in the “Starting Your Own Business” section. You can read how it occurred at http://fasi.org/2000/09/15/isa-signage-foundation-signs-web-agreement-with-sba/Unfortunately, […]

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Is my sign a business asset that I can capitalize or expense?

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. In the late 1960s, the Internal Revenue Service determined that on-premise signs represent an accessory, real-property interest, and therefore, if you own your sign, you may depreciate it over a period of years. If you lease […]

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