USSC Foundation Launches New Website

The United States Sign Council Foundation (USSCF), which was founded in December 2017 when the United States Sign Council (USSC) ceased to exist, has launched its new website, www.usscfoundation.org. The new web site brings together nearly two decades of leading-edge research into the effectiveness of on-premise signs, primarily produced by Penn State University. Recent projects have […]

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Gilmanton (NH) Reverses Course on Banning Free Speech

On March 2, 2018 New Hampshire Public Radio posted an online article about the town of Gilmanton, New Hampshire. Residents posted signs that read “We support Gilman police, even if the selectmen don’t.” However, only a few people (including a former selectman and the parents of the police chief) were threatened with punishment for alleged zoning […]

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State of Washington Now Allows Sign Electricians to Retrofit LEDs

On February 23, 2018, the Washington State Department of Labor & Industries adopted a change to its scope of work that allows “Signs (04) specialty electricians to retrofit existing exterior luminaires mounted on a pole or other structure with energy-efficient technology, such as LEDs. Currently, only those certified as journey level electricians (01), non-residential maintenance (07), […]

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Graffiti Artwork Valued at $6.7 Million

Based on the Visual Artists Rights Act, a judge has awarded 21 artists a collective $6.7 million because their artwork was painted over by the developer who owned the 5 Pointz building in Long Island City, New York. Judge Frederic Block cited developer Jerry Wolkoff’s “insolence” in having painted over the walls while litigation was […]

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Health-care Facility Wayfinding Best Practices Report Published

The Sign Research Foundation (SRF) has released the results of a new study entitled “Wayfinding Management: Models & Methods in Healthcare Environments.” A news release about the study states, “Seven case studies dive into the people, processes, and tools that large medical facilities in the U.S. implemented to manage their wayfinding systems, from static signage […]

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Vacaville (CA) Reconsidering Electronic Message Centers

The city of Vacaville, CA, currently doesn’t allow new electronic message centers (EMCs). It is now reconsidering this policy, and its city council was educated about the societal benefits of EMCs from testimony from James Carpentier, the director of state and government affairs for the International Sign Association (ISA). Carpentier also suggested that Vacaville include […]

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Value of Signs Article Published in Public Policy Journal

An article entitled “Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes” has been published in the American Marketing Association’s Journal of Public Policy & Marketing. Co-authored by Villanova professor Charles R. Taylor, Matthew E. Sarkees (Villanova) and Hae-Kyong Bang (West Virginia), the study includes the results of a […]

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2017 Nielsen Study Examines Billboard Effectiveness

The results of the 2017 Nielsen Poster Advertising Study, conducted by Nielsen On Location, showed that more than 60%, of more than 4000 people surveyed, believe billboards as a “good way to learn about new businesses,” as wells as sales and events. The study which encompassed 36 campaigns, 31 brands and 10 markets, in 14 […]

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Branding for Independent Downtown Businesses

The December 2017 issue of the Academic Advisory Council for Signage Research and Education’s (AACSRE) Interdisciplinary Journal of Signage and Wayfinding includes an article entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” The article was written by two Iowa State professors, Lisa Fontaine (Department of Graphic Design) and Susan L. […]

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Sign-Code Development Best Practices

The Academic Advisory Council for Signage Research and Education (AACSRE) publishes its Interdisciplinary Journal of Signage and Wayfinding twice a year. In its most recent issue, AACSRE 2017 chairperson Dawn Jourdan and Board member Eric Strauss contributed a paper entitled “Sign Code Development Process: Best Practices.” Both Jourdan and Strauss are professors of urban planning […]

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