Do Electronic Message Centers Cause Traffic Accidents?

Subjective statements often suggest that electronic message centers (EMCs) cause traffic accidents because they are distracting. Yet, does any empirical evidence document this theory? No. In 1980, the Federal Highway Administration published its “Safety and Environmental Design Considerations in the Use of Commercial Electronic Variable-Message Signs” study, which was hugely inconclusive. It conducted the study […]

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How Do to “Impulse” Buys Relate to Signs?

An “impulse” purchase is distinguished from a “destination” purchase. If you get into your car to specifically go to the hardware store, everything you buy there is a “destination” purchase because it’s why you drove your car. However, if, on your way home, you see a convenience-store sign that says “All two-liters $1,” and you stop […]

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Do Signs Help Non-profit Charities Raise More Money?

A Goodwill Industries store in Sarasota, FL was underperforming, even though it was located at an intersection through which 100,000 vehicles traveled on a daily basis. Other entities at the same intersection included a Wal-Mart, a Home Depot, a chain motel and a hospital/medical complex. Unfortunately, a canopy of trees blocked the Goodwill wall sign, […]

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SGIA Journal Features FASI Article on the Reed v. Gilbert Aftermath

Wade Swormstedt, the Executive Director for FASI, wrote an article for the SGIA Journal’s January/February 2017 issue entitled “Content Neutrality and Signs: The Reed v. Gilbert decision and the aftermath.” Although the actual article is only available online to subscribers, the basic copy is presented here. On June 18, 2015, the Supreme Court of the […]

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Do Signs Economically Benefit Nonprofits?

A good wall sign appreciably helps Goodwill Industries By Richard Bass Signs have value. This has been demonstrated by such publications as “The Signage Sourcebook” http://fasi.org/the-signage-sourcebook/ and Signs of the Times magazine http://www.nxtbook.com/nxtbooks/STMG/sott, and through educational opportunities like the International Sign Assn.’s annual Signage Symposium. On-premise, or place-based, signs add value to a business and its […]

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American Sign Museum Opens in Cincinnati

Signs are informative. Signs are necessary. And, signs are a form of art. Much like other art forms, signs can be dazzling, pretty, humorous, evocative, friendly, trendy, and mood setting. Signs can even be harsh or rude, depending on the intended message. Art production, a creative endeavor, combines imagination with reproduction skills. So does the […]

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Sign Industry Dodges EPA’s Energy Star Standards

This article originally appeared as Wade Swormstedt’s editorial in the April 2005 issue of Signs of the Times magazine.  “Virtually all of the Energy Star products, including exit signs, are commodities.” The Environmental Protection Agency (EPA) initiated its Energy Star program in 1992. The voluntary program, which partners with more than 8,000 public and private […]

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Street Graphics Continuing Tragedy

The revision’s major purpose is skirting First Amendment rights. The following article originally appeared in the January 24, 2005 issue of Signs of the Times magazine. By now, you may be sick of reading about the American Planning Assn.’s (APA) third version of Street Graphics. This will be the third consecutive month with coverage (the […]

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Street Graphics

The following article was written in 2005. In 1971, the American Planning Assn. (APA) began distributing a book by Daniel Mandelker and William Ewald entitled Street Graphics and the Law. That book recommended the uncompensated taking of signs and control of a sign’s design, message and aesthetics. While the sign industry was making great strides […]

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How Cuyahoga Falls Created a “Win-Win” Sign Code

This article, written by sign-code expert, John Gann, originally appeared in the November 2004 issue of Signs of the Times magazine. Easy-going, local sign regulations can certainly simplify life and stimulate business for sign companies and end users alike. Understandably, many in the sign industry favor them. But, permissive sign codes can eventually bite back. […]

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