When Your On-Premise Sign is Only Visible from One Direction

The following article originally appeared in the April 1992 issue of Signs of the Times magazine. By Bill Collins A landmark argument, carefully crafted to show signage’s benefit to a community, has successfully been made in its first attempt. Not only will Germantown, TN, allow Pier 1 Imports to erect a second sign that’s visible […]

National Academy of Science Publishes Airport Wayfinding Book

The National Academies Press, which is the publishing arm of the National Academies of Science, has published a book entitled “Enhancing Airport Wayfinding for Aging Travelers and Persons with Disabilities” as an Airport Cooperative Research Program. Officially, it’s called CRP Research Report 177. You can download a free PDF at https://www.nap.edu/catalog/24930/enhancing-airport-wayfinding-for-aging-travelers-and-persons-with-disabilities. The eight-chapter book spans […]

Working With A Sign Company

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Just as there are many kinds of signs, there are many kinds of sign companies. There are also many services – and levels of service – offered by sign companies. Full service companies offer complete assistance with your business […]

Sign Codes and the Need for Advocacy

The following article originally appeared in the October 1983 issue of Signs of the Times magazine. This is Part II of a speech given at the Eight-Sheet Outdoor convention in San Francisco. By R. James Claus Objectives in code writing Sign-industry involvement in the code-writing process should include two goals: That signs be regulated to conform […]

Report Says Dynamic Digital Signage Displays Increased Nearly 20% in 2016

According to a new report from Berg Insight, a Swedish research firm, global shipments of connected, digital-signage displays are estimated to have grown 19.7% to 10.5 million units in 2016. Shipments to North America reached 3.0 million units, the report states. Market growth was driven by greater demand for digital-signage solutions in all market verticals, […]

Penn State to Present Lighting Study at 2017 National Planning Conference

Penn State University’s Philip Garvey, the Senior Research Associate at the university’s Larson Transportation Institute, will be a featured speaker at the American Planning Association’s 2017 National Planning Conference. His session, entitled “A Guide to National Sign-Illumination Standards,” will be presented on Saturday May 6 at 2:30. He will be joined by his colleague, Jennie […]

What are Some Recommendations for Regulating Temporary Signage?

Writing sign codes can be challenging for city planners and administrators who have had no formal training abut the nuances of on-premise signage. But a sub-category of this task, writing regulations specifically for temporary signage, presents an even more perplexing problem. Wendy Moeller, a Cincinnati, Ohio-based planner (AICP), who recently served as president of the […]

The Perfect SBA Website Addition, Which No Longer Exists

Sixteen thousand potential sign users per week formerly learned of signs’ importance The following article originally appeared in the September 2000 issue of Signs of the Times magazine. A huge victory for the sign industry at the time, the SBA website content was later removed due to faulty sign-industry leadership. However, FASI has resurrected the entire content […]

Sign Codes and the Need for Advocacy

The following article originally appeared in the September 1983 issue of Signs of the Times magazine. By R. James Claus (Part one of a speech given at the Eight-Sheet Outdoor convention in San Francisco.) Introduction The future of the eight-sheet industry has been, and will continue to be, shaped by the development of sign codes. […]

Sign Research Foundation Releases Typography Executive Summary

“Typography, Placemaking and Signs,” the four-part white paper series originally released by the Sign Research Foundation (SRF) in 2014, is now available, free of charge, in a four-page executive summary. Written by the Fashion Institute of Technology’s Craig Berger, and produced by SRF, the paper includes: The History of Typography and Place; Environmental Typography Best Practices; […]