FASI Board Member Duane Laska Honored with Maury Ely Award

Duane Laska, who serves on the FASI Board of Directors as treasurer, has been honored with the Illinois Sign Assn.’s Maury Ely Lifetime Achievement Award, an honor which his late father, Vic, was given in 1987. The award is presented annually to an individual who has made meaningful and meritorious contributions to both the association […]

Reed v. Gilbert Session at APA Convention Attracts 500 People

The following article was written by FASI Board Member Alan Weinstein, who participated in the American Planning Association session. The American Planning Association (APA) recently announced attendance figures for sessions at its annual National Conference held this past April [2016] in Phoenix, Arizona.  The session that focused on the Supreme Court’s June 2015 ruling on […]

USSC Foundation Launches New Website

The United States Sign Council Foundation (USSCF), which was founded in December 2017 when the United States Sign Council (USSC) ceased to exist, has launched its new website, www.usscfoundation.org. The new web site brings together nearly two decades of leading-edge research into the effectiveness of on-premise signs, primarily produced by Penn State University. Recent projects have […]

Do Motorists Read Business Signs? 3000 Miles on US Route 50

University of Cincinnati professors Chris Auffrey and Henry Hildebrandt traveled all 3073 miles of U.S. Route 50 and used Visual Analysis Software to predict to what extent motorists would view a selection of on-premise signs. They presented their findings at a National Signage Research & Education (NSREC) conference, and subsequently submitted the following article in […]

The Fallacies of Signs, Amortization and Traffic Accidents

Some Policy Considerations For Sign Legislation The following article originally appeared in the September 1973 issue of Signs of the Times magazine. By Dr. R. James Claus Opponents of commercial signage in general and of billboards have recently opined that limiting the “proliferation of signs” in our society is necessary because signs cause “information overload.” […]

Penn State Study Examines Font Legibility

The Larson Transportation Institute at Penn State University conducted a study on font legibility through a grant from Gemini Inc. (Cannon Falls, MN), a manufacturer of dimensional letters. The following is the Executive Summary from the report. For information about the full report, contact Philip Garvey at pmg4@psu.edu. Background and objectives The enormous font selection […]

The Economic Worth of On-Premise Signs, Part I

The value of on-premise signs is best determined by advertising criteria The following article originally appeared in the September 1998 issue of Signs of the Times magazine. By Dr. R. James Claus and Richard M. Bass “Business signage has worth far beyond its cost of production and placement. This worth can be determined through empirically […]


The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Many excellent books and publications about signage are available for your reading and research. Title Descriptive Information Sign Design Gallery 2 Hardcover, 160 pp Contains more than 300 full-color photos from Signs of the Times contest […]

First Amendment Aspects of Takings

The following article originally appeared in Signs of the Times magazine. By Karen E. Claus, JD Phd This month, the author examines the First Amendment aspects of takings by looking at the cases of Linmark Assoc., Inc. et. al. v. Township of Willingboro et. al., which concerned real-estate signage. and Omni Outdoor Adv Inc. v. […]

American Sign Museum Initiates Sign Restoration Compilation

The American Sign Museum (ASM) (www.americansignmuseum.org) has been compiling information about signage-restoration projects throughout North America. ASM Founder Tod Swormstedt touched on these initial efforts at the National Signage Research & Education Conference held at the University of Oklahoma on October 10-12, 2015. Future possibilities include a group and/or event devoted to sign restoration. Lisa Peterson, […]