When Speech is Limited in Order to Curtail an Activity City governments can overstep their bounds when they try to restrict speech in hopes of minimizing certain activities, such as when Euclid, Ohio tried to limit real-estate signs to windows because it thought too many for-sale signs reflected badly on the neighborhood.
The Confounding Simplicty of the First Amendment (PDF – 5MB) The seemingly simple First Amendment raises questions about commercial speech versus political speech, individual rights versus public benefits, and government control per the “time, place and manner” doctrine.
Appraising the Economic Value of Off-Premise/Outdoor Advertising Signs (PDF – 19MB) The value of off-premise signs, typically billboards, is based on the number of vehicles that pass the sign each day, and the average number of people who ride in those cars. Seasonal factors also apply, before a cost-per-thousand (CPM) can be determined. Billboards are […]
Illumination and Readability Illumination and colors and the ratio of height to width in letters impact legibility, which can be calculated scientifically. This chapter explains the difference between luminance and illuminance, and which colors and color combinations are most legible, and other factors related to signs, lighting and legibility.
The Federal Highway Administration’s Manual on Uniform Traffic Control Devices Interestingly, sign codes set maximums for the sizes of signs. In direct contrast, the FHWA sets minimum standards for all of its highway signs, in the interest of safety.
The Signage Sourcebook: Table of Contents and List of Charts The Signage Sourcebook, although published in 2003, remains as the best book ever written about on-premise signs’ value, best uses and legal aspects.
Visual Communication through Signage – Vol 2 (PDF – 12 MB) This book is the second in a series of softbound books which the authors have undertaken to cover the depths of signage communication from concept to functional application. Volume 1, Perception of the Message, deals with the technical considerations in achieving legibility, information processing […]
The Foundation for the Advancement of the Sign Industry (FASI) makes scholarships available to every member university of the Academic Advisory Council for Signage Research and Education (AACSRE) as part of its philanthropic endeavors. FASI is a non-profit 501(c)3 foundation. You can make tax-deductible donations to FASI at 1330 Monmouth Ave., Cincinnati, OH 45225. FASI […]