West Bend (WI) Community Restores a Treasured Icon

The Historic West Bend Theatre in West Bend, WI, originally opened in 1929. Given its status as a valuable historic landmark, the community created a board of directors tasked with an ambitious theater-restoration project. The group’s fundraising goal for the complete restoration is $3.5 million and, due to strong community support for the project, $2.3 million has already been donated by the community, with an additional $1.2 million expected to be raised through government credits and grants.

The funding already received enabled the theater’s existing, vertical sign to be removed, rebuilt using modern components and reinstalled.

See the video of the restored vertical sign installation performed by Poblocki Sign Company: https://www.youtube.com/watch?v=Kl6HpuuuMHk

Bill Dundas

Bill Dundas

Bill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement of the Sign Industry (FASI).

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