Highway Sign Advertising a Boon for Small Business

Mom-and-pop businesses located near Interstate highways in Minnesota are reporting substantial gains from utilizing MnDOT’s logo advertising program which involves highway exit signage. These state programs enable small businesses to compete directly with national chains, while providing compelling examples of the crucial role of signage in small-business success.


Bill Dundas

Bill Dundas

Bill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement of the Sign Industry (FASI).

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