Australian Study Affirms Safety of Outdoor Digital Signs

The Australian Road Research Board (ARRB) conducted this study on behalf of the Outdoor Media Association (OMA) and the results directly refute a key assumption of digital signage opponents.

https://www.cmo.com.au/article/660096/oma-study-finds-digital-billboards-can-improve-driver-awareness-safety/

Bill Dundas

Bill Dundas

Bill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement of the Sign Industry (FASI).

More Posts

Posted in Bill's Blog and tagged , .