Gulf Oil to Rebrand Locations in Northeast

Gulf Oil will refresh its corporate identity, rebranding approximately 700 locations in the Northeast market during the next two years. The program includes upgrading signage at fueling stations, Gulf Express convenience stores and car washes. It will also include Gulf’s 11 flagship locations on the Massachusetts Turnpike. Additionally, Gulf will offer incentives for other distributors to convert their images.

Gulf supplies branded products to approximately 1,800 locations in 36 states and Puerto Rico, in addition to supplying unbranded products for 1,000 private label locations in the U.S.

Bill Dundas

Bill Dundas

Bill Dundas, a 40-year veteran of the on-premise sign industry as a fabricator, installer and journalist, is President/Executive Director of the Foundation for the Advancement of the Sign Industry (FASI).

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