Online Companies Like Facebook Turn to Outdoor Advertising

Bloomberg has published an online article https://www.bloomberg.com/news/articles/2018-08-06/big-tech-is-spending-big-in-a-decidedly-old-school-way¬†entitled “Facebook Pushes Online Ads, Then Spends Its Cash on Billboards.” The article says research firm Magna projects that outdoor advertising will grow 2% in 2018 to $8 billion, while ad sales for television, radio, newspaper and magazines will decline. It specifies billboard campaigns by Facebook, Google, Intel and¬†Spotify. The Outdoor Advertising Association of America said Apple, Google and Amazon ranked among the top 6 buyers of outdoor advertising in 2017.

Wade Swormstedt

Wade Swormstedt

Wade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.

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Posted in Associations, News, Outdoor Advertising, Research, Signs' Advertising Value, Temporary Signs.