The Academic Advisory Council for Signage Research & Education (AACSRE) added two Board members in April 2018, Drs. Aparna Sundar and Matthew Isaac. Sundar is an Assistant Professor of Marketing in the Lundquist College of Business at the University of Oregon. Isaac is the Associate Professor of Marketing in the Albers School of Business and Economics at Seattle University. He is the 2018-2021 holder of the Genevieve Albers Professorship in the Albers School.
Sundar’s AACSRE biography reads: “She has extensive industry experience in market research and design. Sundar was a consultant at IPSOS, where she conducted consumer research and in-store intercepts to understand shopper behavior and brand perceptions. She translated primary and secondary data into actionable recommendations that linked objectives to strategy. Her research focused on in-store design, graphics and the effects of color on branding. She worked with clients such as P&G, Target, Wal-Mart, Hershey’s, Kellogg, PepsiCo and Unfi.
“As a designer, Sundar worked in retail, translating concepts to design for clients such as Dick’s Sporting Goods, J C Penny, Macy’s, AT&T, Starbucks, Seattle’s Best Coffee and Michaels. She earned her Ph.D. from the University of Cincinnati (Lindner College of Business and College of Design Art Architecture and Planning).”
Isaac’s AACSRE biography reads: “He was also a Visiting Research Scholar at the University of Washington Foster School of Business in 2014 and from 2017-2018. Isaac’s research focuses on consumer judgment and decision-making, specifically examining how contextual and motivational factors influence product evaluations and purchase intentions. He is particularly interested in understanding how the processing of numerical information affects consumer evaluations and decisions. His work has been published in many leading scientific journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Advertising Research, and widely featured in business and popular press, including Harvard Business Review, Financial Times, Time, Forbes, Wall Street Journal, New York Times, The Atlantic, Men’s Health, and Fast Company. Isaac currently serves on the Editorial Review Board for the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Advertising.
“At Seattle University, Isaac teaches marketing strategy, brand management, and sales management. In addition to being a guest speaker on various marketing and sales topics, Isaac frequently consults with corporate clients on a range of issues, such as increasing marketing and sales effectiveness, crafting strategic communications, building brand equity, measuring satisfaction, and understanding buyer decision biases. Former or current clients include Google, Microsoft, Macy’s, Cars.com, Tableau Software, and Nuance Communications. Prior to entering academia, Isaac worked as a consultant and manager for Bain & Company and ZS Associates, where he advised media, technology, healthcare, and private-equity clients on issues related to marketing, sales, and business strategy. Areas of expertise include go-to-market strategy design, incentive compensation, customer satisfaction/engagement, communications strategy, marketing research, segmentation and targeting, and value optimization.
“Isaac obtained his Ph.D. in Marketing from the Kellogg School of Management at Northwestern University. He also holds an MBA, with concentrations in Finance and Strategic Management, from the University of Chicago Booth School of Business and a BA in Biological Sciences from the University of Chicago.”