2017 Nielsen Study Examines Billboard Effectiveness

The results of the 2017 Nielsen Poster Advertising Study, conducted by Nielsen On Location, showed that more than 60%, of more than 4000 people surveyed, believe billboards are a “good way to learn about new businesses,” as wells as sales and events. The study which encompassed 36 campaigns, 31 brands and 10 markets, in 14 product categories, also reported that a majority of those surveyed believe billboards stand out more than ads in newspapers, online or on the radio. 40% said they had visited an advertiser because of the billboard, and 24% said they had made a purchase because of it. To read the entire report, which also includes demographic breakdowns of the survey respondents by age, race, income and gender, go to http://oaaa.org/Portals/0/pdf/research/Nielsen%20OAAA%20Poster%20Study%202017%20-%20FINAL.pdf

Wade Swormstedt

Wade Swormstedt

Wade is the former Executive Director of the Foundation for the Advancement of the Sign Industry and the former Editor and Publisher of Signs of the Times magazine.

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Posted in Outdoor Advertising, Research, Signs' Advertising Value, Temporary Signs.