The Economic Value of On-Premise Signs (1983)

Topics include: The Public Attitude Towards On-Premise Signs: Mobile Shopping, Comparison Shopping, Measuring Public Approval, Vital Role of Signs. Types of Information the Public Would Like To See On Signs: The Independent's Problem, Brand Consciousness, Information Desired, Banks, Motels, Service Stations. Business Owners' Attitudes Toward Their Signs: Importance to Customers, Effect of Removal or Alteration, Advantages of Uniformity, The Independenf Must Compete, Mobility. Marketing Problems Facing The Small Local Business: Market Segment, Primary Mobile Market, Top-of-the-Mind Awareness, Selecting the Advertising Medium, Signs as Advertising.

Download The Economic Values of On-Premise Signs.


Wade Swormstedt

Wade Swormstedt

Wade is the former Executive Director of the Foundation for the Advancement of the Sign Industry and the former Editor and Publisher of Signs of the Times magazine.

More Posts

Posted in Associations, Research, Sign Library, Signs' Advertising Value.