Who We Are

FASI was developed in 2015 by Wade Swormstedt to serve as a liaison and strive for united efforts between such sign-related organizations as ISA, ASM, UC, The Signage Foundation, the Academic Advisory Council for Signage Research & Education, the United States Sign Council, and the three sign-industry publications: Signs of the Times, Signs & Digital Graphics, and Sign Builder Illustrated. FASI offices are based in the home of the American Sign Museum, Cincinnati, Ohio.

Some of the goals of FASI are reporting relevant news from all sign organizations, helping to develop a scholarship program for academic degrees related to signage, helping the American Sign Museum develop a succession plan and, most importantly, providing educational and business resources about all things related to signage.

We strive to educate the public and relevant stakeholders about the historical, cultural and economic importance of signage and the industry it represents.

FASI – Learn more.

Board of Directors

Bill Dundas, Chairman of the Board most recently served as Manager of Technical and Regulatory Affairs for the International Sign Association. He also served as Technical Editor for Signs of the Times magazine for several years. For more than 30 years, Dundas owned and operated outdoor-sign contracting companies that performed national, identity-program installations.

Duane Laska is the third-generation owner of North Shore Sign Co., Libertyville, IL. He was chairman of the International Sign Assn. in 2012 and served on its Executive Committee for four years. Laska also served on the Board of Trustees of The Signage Foundation Inc. (now known as the Sign Research Foundation) from its inception in 2002, and he served as its chairman from 2013-2016.

Alan Weinstein holds a joint faculty appointment at Cleveland State University’s Cleveland-Marshall College of Law and Maxine Goodman Levin College of Urban Affairs, and also serves as director of the colleges’ Law & Public Policy Program. A recognized expert on planning law, he has written more than 80 articles/books on this subject.

Wendy Moeller began serving a four-year term on the American Planning Association’s Board of Directors, as the representative for seven Midwest states, in January 2016. She formerly served as president of the Ohio chapter of the APA. Moeller also serves on the Board of the Sign Research Foundation. Moeller is the principal of Compass Point Planning, which helps communities develop comprehensive plans and land-use regulations.