Where Can I Find a Model Sign Code?

Several model sign codes have been published, and many can be viewed in their entirety. Here are a few of them. From The Sign Research Foundation http://www.signresearch.org/research-sign-codes/ From the United States Sign Council http://www.usscfoundation.org/USSCModelOn-PremiseSignCode.pdf From the International Sign Association https://www.signs.org/Portals/0/PDF/pdf2016/Model_Sign_Code_Legal_Tech_Exploration_On-Premise_Sign_Regs.pdf Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. […]

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How Does the Americans with Disabilities Act Regulate Signage?

Undoubtedly, no aspect of any kind of signage regulations is more exacting, or likely to be altered, than those governed by the Americans with Disabilities Act (ADA), which was originally enacted in 1990. Primarily, this concerned access for people with disabilities, such as wheelchair ramps, railings, handicapped parking, etc. But it also included stipulations for […]

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How Big Do the Letters on Signs, Parallel to the Road, Need to Be?

As noted elsewhere on this website, “visual acuity” and “conspicuity” and “cone of vision” are very important for signs, because motorists must be able to detect signs, read them and then react to them in a few seconds. So how much does the visibility change when a sign directly faces the driver (perpendicular to the […]

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What Does “Conspicuity” Mean for Signage?

Conspicuity for signage is determined by the contrast between the sign and its background. A sign must be conspicuous first, because, without it, the sign’s legibility and readability are moot points. While the appropriate size for signs is addressed on this website under the heading “How big should a sign’s letters be?”, conspicuity includes factors […]

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Penn State Study Provides Optimum Lighting Levels

Illuminating signs, including electronic message centers (EMCs), at inappropriate lighting levels hurts everyone. If the LEDs that light the sign aren’t bright enough, then the sign won’t be legible at night, and the sign loses its nocturnal value. The energy used to light the sign is wasted. Conversely, if the LEDs are lit too brightly, […]

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Study Documents the Importance of On-Premise Signs To Shoppers

Better Homes & Gardens magazine conducts annual surveys with its subscribers as part of The American Grocery Shopper Study™. Over a three-year period (2011-2013), University of Cincinnati professor Dr. James Kellaris added questions about the importance of on-premise signage. Here are the three-year summaries (presented chronologically) of “yes,” “no” and “don’t know” responses to specific statements: “One of […]

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How Big Should a Sign’s Letters Be?

Signs need to be legible and readable, for both pedestrians and motorists. But the safety consideration becomes paramount for the latter. Consequently, the Federal Highway Administration (FHWA) sets minimum standards for the letters that appear on the interstate signs that say “Cincinnati” and “Second St.” and “Next Exit.” These standards are outlined in the FHWA-produced […]

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