Visual Communication Through Signage Volume 2: Sign Evaluation (1975)

Chapters include: the importance of signage to automobile-oriented businesses: the case of motels; site location variables; signage appraisal and the costs of various forms of signage. Download Visual Communication through Signage – Vol 2. Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher […]

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The Sign User’s Guide – A Marketing Guide (1988)

Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]

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Cases on Sign Law (1975)

The exercise of power to regulate signs is not unlimited. This comprehensive look at the case law relating to signs. Download Cases on Sign Law. Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.More Posts

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What’s Your Signage? (2004)

How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage? Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher […]

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San Jose Rewrites its Sign Code Due to Knight-Ridder Sign

Sign showcases clever design, careful fabrication and clever installation The following article originally appeared in the March 2000 issue of Signs of the Times magazine. By Jennifer Flinchpaugh To lure corporations, cities frequently offer tax breaks and other incentives. But the incentive offered to Knight-Ridder Corp., a publishing conglomerate of more than 40 dailies, was particularly […]

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Fundamental Color Theory

How to enhance sign design with color The following article originally appeared in the April 1998 issue of Signs of the Times magazine. By Mark Baty and Jennifer Flinchpaugh For most artists, their first active experience with color was scribbling between the black lines in a coloring book with their favorite colored crayon. As our […]

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Establishing the Worth of an On-Premise Sign

How to apply the market-comparison and cost-of-replacement valuation methods to an on-premise sign This article originally appeared in the October 1999 issue of Signs of the Times magazine. By Dr. R. James Claus and Thomas A. Claus In last month’s column, we examined a car wash’s new, $15,000 pole sign and began assessing its economic […]

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National Academies’ Nighttime Overhead Signage Luminance Levels

The National Academies Press issued an 80-page report, in May 2017, entitled “Guidelines for Nighttime Overhead Sign Visibility.” It includes a chart headlined “Luminance Levels for Overhead Signs.” It lists five different visual complexity levels, ranging from a dark rural area to a commercial downtown district. It then suggests minimum luminance levels in terms of candelas per square foot and […]

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Texas/Pennsylvania DOT Studies Says Clearview Font Improves Sign Legibility

A study conducted jointly by the Texas and Pennsylvania Departments of Transportation in April 2006 concluded the Clearview font increased the visibility distance for drives by 12% versus the existing Series E Modified font. In 1994, the Federal Highway Administration determined highway signs were no longer visible enough for a population that included older drivers. Over the next […]

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