Lighting and Illumination

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. The primary purpose of signage is to communicate to your targeted audience in a legible, readable and conspicuous manner while remaining pleasing to the eye. To accomplish this task during all hours, your signs must be […]

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Evaluating Your Business Location’s Signage Needs

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Before a business owner puts up a sign, it is extremely important for that owner to evaluate the business and its location in terms of its signage needs. Carefully review and consider these criteria before designing […]

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Placement Matters

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Even an attractive, expensive sign will not build business if it can’t be detected and read in sufficient time to safely exit traffic and make a stop. It must be the right sign to enhance business […]

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Understanding the Value of Signage

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. There is an old axiom that the three keys to successfully selecting real estate are “location, location and location”. The three keys that guide the successful selection and development of commercial properties are Visibility, Accessibility and […]

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How business profitability is enhanced by effective quality signage.

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Frenchy’s Bistro Background: Frenchy’s Bistro is a small restaurant in southern California specializing in authentic French cuisine. Frenchy’s fronts a busy local business street, with only a sidewalk between the building facade and street curb. The […]

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Sign Design Tips for the Sign User

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Keep it visible and legible. Remember that people of all ages are looking through a windshield, in traffic, day and night. They must be able to see and read your sign easily. Save the details for […]

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What Does a Sign Company Do?

Your signage is your first — and one of your best — opportunities to communicate with the public. Signage must be effectively designed, well manufactured and correctly installed to optimize your message. From a business perspective, a sign is not best viewed as an expense, but as an investment. You pay for the sign once, yet, […]

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Signage Sourcebook (2003)

US Small Business Administration’s Guide for Sign Use. Signage Source Book Cover (PDF – 2MB) Forward, Acknowledgement & Contents (PDF – 0.2MB) The Science of Signs Introduction: The Science of Signs (PDF – 12MB) Signs and Traffic Safety (PDF – 22.MB) The FHWA Approach (PDF – 18MB) Conspicuity and Readability Issues (PDF – 9MB) Legibility […]

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Signage Quarterly – Vol 2 – No 1 – March 1979

Technical Criteria for Signage.  A Rationale for the Height of Freestanding Signs for Vehicular Traffic; Vision Factors and Directional Traffic Signals; A Sample Corporate Identification Program. Signage Quarterly is a series of manuscripts specifically tailored for the on-premise or business sign community. Each issue is designed to offer insight into specific problems in the sign community. Download Signage […]

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Signs and Your Business (1977)

SBA aid discusses signs, what they can do for your business, and how they can be used to advantage. Download Signs and your business Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.More Posts

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