Branding for Independent Downtown Businesses

The December 2017 issue of the Academic Advisory Council for Signage Research and Education’s (AACSRE) Interdisciplinary Journal of Signage and Wayfinding includes an article entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” The article was written by two Iowa State professors, Lisa Fontaine (Department of Graphic Design) and Susan L. […]

Continue reading

International Sign Association Case Studies Examine EMC Brightness

An updated International Sign Association publication, entitled “Night-time Brightness Level Recommendations for On-Premise Electronic Message Centers,” has been updated with case histories from some of the more than 200 communities that have adopted its suggestions. The 16-page publication explains why brightness measurements should be taken in “footcandles” rather than “nits.” You can view the entire […]

Continue reading

Guest Editorial in Local Publication Questions Wayfinding Signs’ Costs

A guest editorial in the “Renton (WA) Reporter” questions the cost of certain wayfinding signs, given the use of GPS and cell phones for directions. The article can be read online at http://www.rentonreporter.com/opinion/wayfinding-is-it-worth-it-guest-commentary/ Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of […]

Continue reading

National Academy of Science Publishes Airport Wayfinding Book

The National Academies Press, which is the publishing arm of the National Academies of Science, has published a book entitled “Enhancing Airport Wayfinding for Aging Travelers and Persons with Disabilities” as an Airport Cooperative Research Program. Officially, it’s called CRP Research Report 177. You can download a free PDF at https://www.nap.edu/catalog/24930/enhancing-airport-wayfinding-for-aging-travelers-and-persons-with-disabilities. The eight-chapter book spans […]

Continue reading

Penn State Study Examines the Effect of Fonts

Penn State’s Philip Garvey, with the assistance of Wie-Yen Eie and Jennifer Klenna, conducted a study to determine which fonts are the most legible. Sixty-four subjects from 19-87 years of age viewed 64 displays using 33 fonts shown on a computer monitor. The results of this study appear in different formats. One report was published […]

Continue reading

Do Motorists Read Business Signs? 3000 Miles on US Route 50

University of Cincinnati professors Chris Auffrey and Henry Hildebrandt traveled all 3073 miles of U.S. Route 50 and used Visual Analysis Software to predict to what extent motorists would view a selection of on-premise signs. They presented their findings at a National Signage Research & Education (NSREC) conference, and subsequently submitted the following article in […]

Continue reading

A Research Overview of Sign Legibility and Conspicuity

The following information originally appeared in the June 2017 issue of “The Interdisciplinary Journal of Signage and Wayfinding,” an academic, peer-reviewed publication that is published twice a year by the Academic Advisory Council for Signage Research and Education (AACSRE). Entitled “Factors Affecting Sign Visibility, Conspicuity, and Legibility: Review and Annotated Bibliography,” the article can be accessed in […]

Continue reading

Lighting and Illumination

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. The primary purpose of signage is to communicate to your targeted audience in a legible, readable and conspicuous manner while remaining pleasing to the eye. To accomplish this task during all hours, your signs must be […]

Continue reading

Evaluating Your Business Location’s Signage Needs

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Before a business owner puts up a sign, it is extremely important for that owner to evaluate the business and its location in terms of its signage needs. Carefully review and consider these criteria before designing […]

Continue reading

Placement Matters

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Even an attractive, expensive sign will not build business if it can’t be detected and read in sufficient time to safely exit traffic and make a stop. It must be the right sign to enhance business […]

Continue reading