Are On-premise Signs Important to Shoppers?

Better Homes & Gardens magazine conducts annual surveys with its subscribers as part of The American Grocery Shopper Study™. Over a three-year period (2011-2013), questions were added about the importance of on-premise signage. Here are the three-year summaries of “yes” responses to specific statements: “I have driven by and failed to find a business because the signage […]

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Sign Industry Dodges EPA’s Energy Star Standards

This article originally appeared as Wade Swormstedt’s editorial in the April 2005 issue of Signs of the Times magazine.  “Virtually all of the Energy Star products, including exit signs, are commodities.” The Environmental Protection Agency (EPA) initiated its Energy Star program in 1992. The voluntary program, which partners with more than 8,000 public and private […]

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How New Signs Saved a Car Dealer $400,000 in Ad Costs

One small business used signcentric advertising to brand itself The following article originally appeared in the October 2000 issue of Signs of the Times magazine. By R. James Claus, PhD, Thomas A. Claus and Susan Claus After having learned the auto-sales business as an employee, Melvin Tuchez purchased a San Fernando, CA, auto-sales lot and […]

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An Overview of Channel Letters

Improvements in safety and manufacturing accompany a bull market for channel letters The following article originally appeared in the October 1998 issue of Signs of the Times magazine. By Bill Dundas Sign-company promotions commonly designate “neon signs” and “plastic signs” as separate categories. The advent of enclosed channel letters, however, eliminated this distinction. During the […]

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