How Do to “Impulse” Buys Relate to Signs?

An “impulse” purchase is distinguished from a “destination” purchase. If you get into your car to specifically go to the hardware store, everything you buy there is a “destination” purchase because it’s why you drove your car. However, if, on your way home, you see a convenience-store sign that says “All two-liters $1,” and you stop […]

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Do Signs Help Non-profit Charities Raise More Money?

A Goodwill Industries store in Sarasota, FL was underperforming, even though it was located at an intersection through which 100,000 vehicles traveled on a daily basis. Other entities at the same intersection included a Wal-Mart, a Home Depot, a chain motel and a hospital/medical complex. Unfortunately, a canopy of trees blocked the Goodwill wall sign, […]

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Do Signs Economically Benefit Nonprofits?

A good wall sign appreciably helps Goodwill Industries By Richard Bass Signs have value. This has been demonstrated by such publications as “The Signage Sourcebook” http://fasi.org/the-signage-sourcebook/ and Signs of the Times magazine http://www.nxtbook.com/nxtbooks/STMG/sott, and through educational opportunities like the International Sign Assn.’s annual Signage Symposium. On-premise, or place-based, signs add value to a business and its […]

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Street Graphics

The following article was written in 2005. In 1971, the American Planning Assn. (APA) began distributing a book by Daniel Mandelker and William Ewald entitled Street Graphics and the Law. That book recommended the uncompensated taking of signs and control of a sign’s design, message and aesthetics. While the sign industry was making great strides […]

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How New Signs Saved a Car Dealer $400,000 in Ad Costs

One small business used signcentric advertising to brand itself The following article originally appeared in the October 2000 issue of Signs of the Times magazine. By R. James Claus, PhD, Thomas A. Claus and Susan Claus After having learned the auto-sales business as an employee, Melvin Tuchez purchased a San Fernando, CA, auto-sales lot and […]

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How An Appraisal Could have Defeated Amortization in Mississippi

Mississippi circuit court upholds amortization of signage, but could this tragedy have been prevented? The following article originally appeared in the June 1999 issue of Signs of the Times magazine. By Dr. R. James Claus Thomas A. Claus contributed to this article. He is completing studies at Portland (OR) State University and will begin attending […]

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The Value of an Electronic Message Center Freeway Sign

When a motel has used a sign rent-free for four years, how much should it have to pay the sign’s landowner? The following article originally appeared in the April 1999 issue of Signs of the Times magazine. Wade Swormstedt is the Executive Director of the Foundation for the Advancement of the Sign Industry. By Wade […]

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Sign-Valuation Arguments Thwart Amortization Against Michael’s

Richfield, MN, realized what it might have to pay in just compensation and let Michael’s keep its on-premise billboard The following article originally appeared in the December 1998 issue of Signs of the Times magazine. By John Yarger, Esq. A Michaels crafts store in Richfield, MN, was recently the target of an amortization scheme. On […]

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Another Perspective on Blockbuster Video and the Lanham Act

Here’s a reminder that landlords are not subject to the Lanham Act The following article originally appeared in the November 1998 issue of Signs of the Times magazine. By Robert M. Aran, Esq. and Jeffrey L. Aran, Esq. For the landmark Blockbuster Videocase, Bob and Jeff Aran each submitted amici curiae (friend of the court) […]

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The Economic Worth of On-Premise Signs, Part II

Appraising techniques can isolate the cause-and-effect value of on-premise signs to merchants This article originally appeared in the October 1998 issue of Signs of the Times magazine. By Dr. R. James Claus and Richard M. Bass Last month, the authors discussed the First Amendment protect ion that signs (as commercial speech) enjoy. In addition, they […]

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