Establishing the Worth of an On-Premise Sign

How to apply the market-comparison and cost-of-replacement valuation methods to an on-premise sign This article originally appeared in the October 1999 issue of Signs of the Times magazine. By Dr. R. James Claus and Thomas A. Claus In last month’s column, we examined a car wash’s new, $15,000 pole sign and began assessing its economic […]

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CoSign Article Published in Signs of the Times’ March 2017 Issue

An article about the past and future development of the CoSign program, which promotes economic development in communities by uniting designers, fabricators and end users to produce better signs, was published in the March 2017 issue of Signs of the TImes magazine. Authored by FASI Executive Director Wade Swormstedt, the article outline the three iterations of the […]

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Iowa City Newspaper Lauds Projecting Signs Following CoSign Workshop

Nate Kaeding is the Iowa City Downtown District’s retail development coordinator. He and other representatives from his city came to the American Sign Museum on February 20-21, 2017 to attend the CoSign workshop. CoSign is a program that connects merchants, designers and fabricators in order to create new and better signs, and promote economic development […]

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The Signage Foundation Inc. becomes the Sign Research Foundation

The Sign Research Foundation (SRF), formerly The Signage Foundation, has a new name, look and website (www.signresearch.org), but it will continue its mission of empowering communities through research on vibrant and effective sign strategies, systems and codes. “The new name better aligns with our mission of focusing on research into signs,” said Sapna Budev, SRF’s […]

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American Sign Museum Expands CoSign Program Nationwide

The American Sign Museum (ASM), Cincinnati, has announced that its CoSign community-revitalization program, which partners local business owners with artists and sign companies to create new signage, is being replicated in in six cities nationwide, reports Tod Swormstedt, the founder of the ASM. ASM first introduced the program in 2012 in Cincinnati’s Northside community, in […]

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Villanova Study Examines Value of Illuminated On-premise Signs

Professor Charles R. Taylor,  a marketing professor at Villanova University, and a Research Fellow at the Center for Marketing and Policy Research, conducted a survey of business owners as to the value of illumination for their on-premise signs. Surveys were sent to 750 business owners, and 333 useable responses were received. Here are some of […]

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Can a Changeable-copy Sign Help a Business?

A car wash in California had a two-color, freestanding, rectangular ground sign. It replaced it with a sign of the same proportion, which constituted a multi-color, dimensional cabinet sign on a pole, with a manual, changeable-copy sign below it. The sign cost $15,000. In the first year after the new sign was installed, gross revenue […]

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How Did One Car Dealer Succeed When Three Others had Failed?

Melvin Tuchez worked as an employee in the auto-sales business, and then he purchased his own dealership, Aztec Motors, in San Fernando, California. He believed three other auto-sales companies on the same site had failed due to inferior branding and weak management. He immediately began spending $16,000 per month on print and on-air advertising. A […]

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