Signs, Legal Rights and Aesthetic Considerations (1972)

There are three general ways in which cultural constraints are enforced: through the use of police powers, eminent domain and taxation. Download Signs. Legal Rights and Aesthetic Considerations Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.More Posts

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The Sign User’s Guide – A Marketing Guide (1988)

Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]

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What’s Your Signage? (2004)

How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage? Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher […]

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Analysis of Legal and Legislative Strategies

The following article originally appeared in the August 1987 issue of Signs of the Times magazine. By R. James Claus, Ph.D., Karen E. Claus, Ph.D. Donald W. Large, L.L.B. The history of sign-control legislation shows that certain approaches are successful and produce fair regulation, which benefits the entire community. Industry representatives who utilize positive strategies […]

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The Economic Values of the On-Premise Sign

The following is excerpted from a pamphlet that was published in 1983. As a member-service project, the National Electric Sign Association (now the International Sign Association) has teamed up with a well-known researcher to produce a 22-page study that underlies the importance of the on-premise sign. Here is an encapsulation of Ray Anderson’s findings, which were […]

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The Dollar and Cents Value of the On-Premise Sign

The following article originally appeared in the February 1977 issue of Signs of the Times magazine. By R. T. Anderson, Director of Research, National 3M, Bedford Park, Ill. This is the first of three comprehensive installments being presented as a service to the sign industry in general and to individual sign salesmen in particular. Based […]

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Senator Orrin Hatch Discusses Signs and Property Rights

Excerpts from Sen. Orrin Hatch’s keynote address at the National Sign Users’ Conference on Sign Regulation and Marketing The following article originally appeared in the August 1998 issue of Signs of the Times magazine. By Wade Swormstedt “I believe government regulation [of signs] has been burdensome, often times unconstitutional.” At the Intl. Sign Assn.’s (ISA) […]

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First Amendment Aspects of Takings

The following article originally appeared in Signs of the Times magazine. By Karen E. Claus, JD Phd This month, the author examines the First Amendment aspects of takings by looking at the cases of Linmark Assoc., Inc. et. al. v. Township of Willingboro et. al., which concerned real-estate signage. and Omni Outdoor Adv Inc. v. […]

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Establishing the Worth of an On-Premise Sign

How to apply the market-comparison and cost-of-replacement valuation methods to an on-premise sign This article originally appeared in the October 1999 issue of Signs of the Times magazine. By Dr. R. James Claus and Thomas A. Claus In last month’s column, we examined a car wash’s new, $15,000 pole sign and began assessing its economic […]

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CoSign Article Published in Signs of the Times’ March 2017 Issue

An article about the past and future development of the CoSign program, which promotes economic development in communities by uniting designers, fabricators and end users to produce better signs, was published in the March 2017 issue of Signs of the TImes magazine. Authored by FASI Executive Director Wade Swormstedt, the article outline the three iterations of the […]

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