The Sign User’s Guide – A Marketing Guide (1988)

Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]

Continue reading

What’s Your Signage? (2004)

How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage? Download

Continue reading

Analysis of Legal and Legislative Strategies

mThe following article originally appeared in the August 1987 issue of Signs of the Times magazine. By R. James Claus, Ph.D., Karen E. Claus, Ph.D. Donald W. Large, L.L.B. The history of sign-control legislation shows that certain approaches are successful and produce fair regulation, which benefits the entire community. Industry representatives who utilize positive strategies […]

Continue reading

The Economic Values of the On-Premise Sign

The following is excerpted from a pamphlet that was published in 1983. As a member-service project, the National Electric Sign Association (now the International Sign Association) has teamed up with a well-known researcher to produce a 22-page study that underlies the importance of the on-premise sign. Here is an encapsulation of Ray Anderson’s findings, which were […]

Continue reading

The Dollar and Cents Value of the On-Premise Sign

The following article originally appeared in the February 1977 issue of Signs of the Times magazine. By R. T. Anderson, Director of Research, National 3M, Bedford Park, Ill. This is the first of three comprehensive installments being presented as a service to the sign industry in general and to individual sign salesmen in particular. Based […]

Continue reading

Senator Orrin Hatch Discusses Signs and Property Rights

Excerpts from Sen. Orrin Hatch’s keynote address at the National Sign Users’ Conference on Sign Regulation and Marketing The following article originally appeared in the August 1998 issue of Signs of the Times magazine. By Wade Swormstedt “I believe government regulation [of signs] has been burdensome, often times unconstitutional.” At the Intl. Sign Assn.’s (ISA) […]

Continue reading

First Amendment Aspects of Takings

The following article originally appeared in Signs of the Times magazine. By Karen E. Claus, JD Phd This month, the author examines the First Amendment aspects of takings by looking at the cases of Linmark Assoc., Inc. et. al. v. Township of Willingboro et. al., which concerned real-estate signage. and Omni Outdoor Adv Inc. v. […]

Continue reading