The Sign User’s Guide – A Marketing Guide (1988)

Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]

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The Impact of Urban Planning Documents on the Landscape (1976)

The Columbus Experience: Writing, Legislating and Enforcing The City Graphics Code This paper was given at the Urban Signage Forum, Sponsored by the U.S. Department of Housing & Urban Development, April 22-23, 1976 Download The Impact of Urban Planning Documents on The Landscape Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly […]

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Cases on Sign Law (1975)

The exercise of power to regulate signs is not unlimited. This comprehensive look at the case law relating to signs. Download Cases on Sign Law. Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of the Times magazine.More Posts

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What’s Your Signage? (2004)

How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage? Download Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher […]

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The Perfect SBA Website Addition, Which No Longer Exists

Sixteen thousand potential sign users per week formerly learned of signs’ importance The following article originally appeared in the September 2000 issue of Signs of the Times magazine. A huge victory for the sign industry at the time, the SBA website content was later removed due to faulty sign-industry leadership. However, FASI has resurrected the entire content […]

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