Is a Sign Company an Advertising Service?

Of course it is, state the authors. But as happened in a recent South Dakota case, the question can only be answered by constructing a carefully worded argument. The following article originally appeared in the November 1987 issue of Signs of the Times magazine. By R. James Claus and Karen Claus The question of whether a […]

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Sign Codes and the Need for Advocacy

The following article originally appeared in the September 1983 issue of Signs of the Times magazine. By R. James Claus (Part one of a speech given at the Eight-Sheet Outdoor convention in San Francisco.) Introduction The future of the eight-sheet industry has been, and will continue to be, shaped by the development of sign codes. […]

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Some Policy Considerations For Sign Legislation

Signs and Their Functions By Dr. R. James Claus This article originally appeared in the August 1973 issue of Signs of the Times magazine. It’s appropriate to offer some elementary information about signs and to define some of the more common terms to be found in the literature on signage. Because controversies over banning billboards, for […]

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