Evaluating Your Business Location’s Signage Needs

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Before a business owner puts up a sign, it is extremely important for that owner to evaluate the business and its location in terms of its signage needs. Carefully review and consider these criteria before designing […]

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Types of Signage

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Signs are expanding communication media that respond to our mobile lifestyles. Signature buildings such as the widely recognized McDonalds restaurant building designs are signs. A facelift to a building such as the old, western-village false storefronts […]

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Placement Matters

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Even an attractive, expensive sign will not build business if it can’t be detected and read in sufficient time to safely exit traffic and make a stop. It must be the right sign to enhance business […]

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Understanding the Value of Signage

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. There is an old axiom that the three keys to successfully selecting real estate are “location, location and location”. The three keys that guide the successful selection and development of commercial properties are Visibility, Accessibility and […]

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Why Use Signage?

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. “Why should I have a sign?” is often asked by business owners. The answer will vary depending on your business type and format. In a highly impulse-oriented business, good signage can be the difference between  success or […]

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Trademarks and Logos – Federal Preemption (Lanham Trademark Act)

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. The Lanham Trademark Act, at 15 U.S.C. 1121, prohibits states, and their political subdivisions, from requiring alteration of federally registered names, marks and colors where included within the registration. The decisions in two recent federal cases […]

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Sign Glossary

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. ADVERTISING MEDIA: The means by which an advertising message is carried to potential customers, including the Internet, magazine, newspaper, radio, signage and television. AESTHETICS: A term dealing with form, design and/or quality of construction of a […]

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How business profitability is enhanced by effective quality signage.

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Frenchy’s Bistro Background: Frenchy’s Bistro is a small restaurant in southern California specializing in authentic French cuisine. Frenchy’s fronts a busy local business street, with only a sidewalk between the building facade and street curb. The […]

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Sign Design Tips for the Sign User

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Keep it visible and legible. Remember that people of all ages are looking through a windshield, in traffic, day and night. They must be able to see and read your sign easily. Save the details for […]

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