Sign Industry Dodges EPA’s Energy Star Standards

This article originally appeared as Wade Swormstedt’s editorial in the April 2005 issue of Signs of the Times magazine.  “Virtually all of the Energy Star products, including exit signs, are commodities.” The Environmental Protection Agency (EPA) initiated its Energy Star program in 1992. The voluntary program, which partners with more than 8,000 public and private […]

Continue reading

Street Graphics

The following article was written in 2005. In 1971, the American Planning Assn. (APA) began distributing a book by Daniel Mandelker and William Ewald entitled Street Graphics and the Law. That book recommended the uncompensated taking of signs and control of a sign’s design, message and aesthetics. While the sign industry was making great strides […]

Continue reading

How New Signs Saved a Car Dealer $400,000 in Ad Costs

One small business used signcentric advertising to brand itself The following article originally appeared in the October 2000 issue of Signs of the Times magazine. By R. James Claus, PhD, Thomas A. Claus and Susan Claus After having learned the auto-sales business as an employee, Melvin Tuchez purchased a San Fernando, CA, auto-sales lot and […]

Continue reading

The Value of an Electronic Message Center Freeway Sign

When a motel has used a sign rent-free for four years, how much should it have to pay the sign’s landowner? The following article originally appeared in the April 1999 issue of Signs of the Times magazine. Wade Swormstedt is the Executive Director of the Foundation for the Advancement of the Sign Industry. By Wade […]

Continue reading

Sign-Valuation Arguments Thwart Amortization Against Michael’s

Richfield, MN, realized what it might have to pay in just compensation and let Michael’s keep its on-premise billboard The following article originally appeared in the December 1998 issue of Signs of the Times magazine. By John Yarger, Esq. A Michaels crafts store in Richfield, MN, was recently the target of an amortization scheme. On […]

Continue reading

The Economic Worth of On-Premise Signs, Part II

Appraising techniques can isolate the cause-and-effect value of on-premise signs to merchants This article originally appeared in the October 1998 issue of Signs of the Times magazine. By Dr. R. James Claus and Richard M. Bass Last month, the authors discussed the First Amendment protect ion that signs (as commercial speech) enjoy. In addition, they […]

Continue reading

The Economic Worth of On-Premise Signs, Part I

The value of on-premise signs is best determined by advertising criteria The following article originally appeared in the September 1998 issue of Signs of the Times magazine. By Dr. R. James Claus and Richard M. Bass “Business signage has worth far beyond its cost of production and placement. This worth can be determined through empirically […]

Continue reading

Penn State/USSC Legibility Study Helps Signshop Earn Variance

Practical application of USSC’s Penn State study helped Mercer Signs obtain variances The following article originally appeared in the July 1999 issue of Signs of the Times magazine. By Wade Swormstedt Nearly four years ago, the United States Sign Council (USSC) embarked on an ambitious study with the Penn State Transportation Institute. Signs of different […]

Continue reading

When Your On-Premise Sign is Only Visible from One Direction

The following article originally appeared in the April 1992 issue of Signs of the Times magazine. By Bill Collins A landmark argument, carefully crafted to show signage’s benefit to a community, has successfully been made in its first attempt. Not only will Germantown, TN, allow Pier 1 Imports to erect a second sign that’s visible […]

Continue reading

Is a Sign Company an Advertising Service?

Of course it is, state the authors. But as happened in a recent South Dakota case, the question can only be answered by constructing a carefully worded argument. The following article originally appeared in the November 1987 issue of Signs of the Times magazine. By R. James Claus and Karen Claus The question of whether a […]

Continue reading