What Types of Signs are Most Commonly Used?

A significant way to divide the sign industry is into “electric” signs (which have internal illumination) and “commercial” signs, which are non-illuminated. For approximately three decades, a trade journal for the sign industry, Signs of the Times, conducted surveys of sign companies as to how their businesses were faring. These were called State of the […]

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What Types of Lighting are Used to Internally Illuminate Signs?

The three primary lighting sources for signs have been fluorescent, neon and LEDs for at least two decades, but the ratio of each has drastically changed. An industry trade journal, Signs of the Times, has traditionally tracked these changes through industry surveys. Its most recent such survey was published in its March 2015 edition. It […]

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Penn State Study Examines Font Legibility

The Larson Transportation Institute at Penn State University conducted a study on font legibility through a grant from Gemini Inc. (Cannon Falls, MN), a manufacturer of dimensional letters. The following is the Executive Summary from the report. For information about the full report, contact Philip Garvey at pmg4@psu.edu. Background and objectives The enormous font selection […]

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Villanova Study Examines Value of Illuminated On-premise Signs

Professor Charles R. Taylor,  a marketing professor at Villanova University, and a Research Fellow at the Center for Marketing and Policy Research, conducted a survey of business owners as to the value of illumination for their on-premise signs. Surveys were sent to 750 business owners, and 333 useable responses were received. Here are some of […]

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What the Street Graphics Books Say About Signs

In 1971, the American Planning Association (APA) began distributing a book called Street Graphics and the Law, which was authored by Daniel Mandelker and William Ewald. It recommended the uncompensated taking of signs and governmental control of signs’ design, message and content. The authors stated that their conclusions were substantially based on 1956 research conducted […]

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Dynamic Digital Signage Market Estimated at 68.3 Million Units by 2019

Berg Insight states that, at the end of 2014, approximately 25.4 million connected digital screens were in use worldwide. The research strategy group forecasts this number will grow at a compounded annual growth rate (CAGR) of 20.2% to produce 63.8 million units, an approximately 150% increase, by 2019. The 50-page study includes five-year forecasts. To read more […]

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Magazine Surveys Shows Positive Growth for Sign Industry

The annual State of the Industry Report, with regard to internally illuminated signs (cabinet signs, channel letters, outline lighting, etc.), conducted by Signs of the Times magazine, showed positive results for 2014 and a prediction of continued growth for 2015. 80% of the respondents said their sales volume increased from 2013 to 2014. Less than 7% […]

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