What’s Your Signage? (2004)

How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage? Download

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Analysis of Legal and Legislative Strategies

mThe following article originally appeared in the August 1987 issue of Signs of the Times magazine. By R. James Claus, Ph.D., Karen E. Claus, Ph.D. Donald W. Large, L.L.B. The history of sign-control legislation shows that certain approaches are successful and produce fair regulation, which benefits the entire community. Industry representatives who utilize positive strategies […]

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The Fallacies of Signs, Amortization and Traffic Accidents

Some Policy Considerations For Sign Legislation The following article originally appeared in the September 1973 issue of Signs of the Times magazine. By Dr. R. James Claus Opponents of commercial signage in general and of billboards have recently opined that limiting the “proliferation of signs” in our society is necessary because signs cause “information overload.” […]

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Variance Standards

Ordinances vary from state to state, but the granting of a variance typically depends on proving a public need or unique circumstances. The following article originally appeared in the August 1987 issue of Signs of the Times magazine. By Bob Aran Rules are made to regulate. There is an exception to every rule. These two […]

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The Economic Values of the On-Premise Sign

The following is excerpted from a pamphlet that was published in 1983. As a member-service project, the National Electric Sign Association (now the International Sign Association) has teamed up with a well-known researcher to produce a 22-page study that underlies the importance of the on-premise sign. Here is an encapsulation of Ray Anderson’s findings, which were […]

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The Dollar and Cents Value of the On-Premise Sign

The following article originally appeared in the February 1977 issue of Signs of the Times magazine. By R. T. Anderson, Director of Research, National 3M, Bedford Park, Ill. This is the first of three comprehensive installments being presented as a service to the sign industry in general and to individual sign salesmen in particular. Based […]

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Texas/Pennsylvania DOT Studies Says Clearview Font Improves Sign Legibility

A study conducted jointly by the Texas and Pennsylvania Departments of Transportation in April 2006 concluded the Clearview font increased the visibility distance for drives by 12% versus the existing Series E Modified font. In 1994, the Federal Highway Administration determined highway signs were no longer visible enough for a population that included older drivers. Over the next […]

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Second FASI Scholarship Awarded to Texas A & M’s Madeline Hunter

The Foundation for the Advancement of the Sign Industry (FASI) has awarded its second $1,000 scholarship to a college student who is pursuing sign-related studies. Madeline Hunter, who is in her first year as a Master of Urban Planning student, will assist Dr. Dawn Jourdan, Executive Associate Dean of the school’s College of Architecture, in […]

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Sign Research Foundation Releases Typography Executive Summary

“Typography, Placemaking and Signs,” the four-part white paper series originally released by the Sign Research Foundation (SRF) in 2014, is now available, free of charge, in a four-page executive summary. Written by the Fashion Institute of Technology’s Craig Berger, and produced by SRF, the paper includes: The History of Typography and Place; Environmental Typography Best Practices; […]

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The Signage Foundation Inc. becomes the Sign Research Foundation

The Sign Research Foundation (SRF), formerly The Signage Foundation, has a new name, look and website (www.signresearch.org), but it will continue its mission of empowering communities through research on vibrant and effective sign strategies, systems and codes. “The new name better aligns with our mission of focusing on research into signs,” said Sapna Budev, SRF’s […]

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