USSC Foundation Announces Funding for Sign-Height Study

The United States Sign Council Foundation has announced the launch of a study entitled “The Effect of Mounting Height on On-Premise Sign Visibility and Traffic Safety.” The Foundation has retained the services of Philip Garvey of Penn State University to complete the research, expected by Fall 2018. In 2003, USSC produced a study that showed […]

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AACSRE Journal Provides Study of Signage Needs of Independent Businesses

In the most recent edition of The Interdisciplinary Journal of Signage and Wayfinding, one article is entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” Written by Lisa Fontaine, Associate Professor, Department of Graphic Design, and Susan L. Bradbury, Professor, Department of Community & Regional Planning, both at Iowa State University, the […]

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AACSRE Adds Aparna Sundar and Matthew Isaac as Board Members

The Academic Advisory Council for Signage Research & Education (AACSRE) added two Board members in April 2018, Drs. Aparna Sundar and Matthew Isaac. Sundar is an Assistant Professor of Marketing in the Lundquist College of Business at the University of Oregon. Isaac is the Associate Professor of Marketing in the Albers School of Business and […]

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USSC Foundation Launches New Website

The United States Sign Council Foundation (USSCF), which was founded in December 2017 when the United States Sign Council (USSC) ceased to exist, has launched its new website, www.usscfoundation.org. The new web site brings together nearly two decades of leading-edge research into the effectiveness of on-premise signs, primarily produced by Penn State University. Recent projects have […]

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Health-care Facility Wayfinding Best Practices Report Published

The Sign Research Foundation (SRF) has released the results of a new study entitled “Wayfinding Management: Models & Methods in Healthcare Environments.” A news release about the study states, “Seven case studies dive into the people, processes, and tools that large medical facilities in the U.S. implemented to manage their wayfinding systems, from static signage […]

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Vacaville (CA) Reconsidering Electronic Message Centers

The city of Vacaville, CA, currently doesn’t allow new electronic message centers (EMCs). It is now reconsidering this policy, and its city council was educated about the societal benefits of EMCs from testimony from James Carpentier, the director of state and government affairs for the International Sign Association (ISA). Carpentier also suggested that Vacaville include […]

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Value of Signs Article Published in Public Policy Journal

An article entitled “Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes” has been published in the American Marketing Association’s Journal of Public Policy & Marketing. Co-authored by Villanova professor Charles R. Taylor, Matthew E. Sarkees (Villanova) and Hae-Kyong Bang (West Virginia), the study includes the results of a […]

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2017 Nielsen Study Examines Billboard Effectiveness

The results of the 2017 Nielsen Poster Advertising Study, conducted by Nielsen On Location, showed that more than 60%, of more than 4000 people surveyed, believe billboards as a “good way to learn about new businesses,” as wells as sales and events. The study which encompassed 36 campaigns, 31 brands and 10 markets, in 14 […]

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Sign Research Foundation Publishes Urban Wayfinding Planning and Implementation Manual

The Sign Research Foundation (SRF, formerly known as The Signage Foundation) has published its “Urban Wayfinding Planning and Implementation Manual,” as well as a corresponding, four-page Executive Summary. It cites five wayfinding case studies, as well as five financing sources for wayfinding programs. The full report can be viewed online at http://www.signresearch.org/wp-content/uploads/Urban-Wayfinding-Planning-and-Implementation-Manual.pdf. The Executive Summary […]

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