West Hollywood, California Planning for Massive Billboard Revitalization on Sunset Boulevard

(Editor’s note: All of the following information is gleaned from a website called “West Hollywood — The Creative City.” https://www.weho.org/city-hall/city-departments-divisions/community-development/long-range-and-mobility-planning/ongoing-plans-studies/sunset-boulevard-off-site-signage-st The West Hollywood Planning Commission has published an 88-page document entitled the “Sunset Strip Off-Site Signage Policy,” a “final initial study” that would add 18 digital and static billboards to a street well known for its creative […]

Continue reading

How Chicago Capitalized on Electronic Billboards

In 2013, the City of Chicago inked a 20-year deal for 34 electronic billboards (initially, but a total of 60 are anticipated) along the interstate. Chicago received an initial payment of $15 million, with subsequent annual payments of $10 million. In addition, the city was to initially receive 50% of the advertising revenue from the messages […]

Continue reading

Value of Signs Article Published in Public Policy Journal

An article entitled “Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes” has been published in the American Marketing Association’s Journal of Public Policy & Marketing. Co-authored by Villanova professor Charles R. Taylor, Matthew E. Sarkees (Villanova) and Hae-Kyong Bang (West Virginia), the study includes the results of a […]

Continue reading

2017 Nielsen Study Examines Billboard Effectiveness

The results of the 2017 Nielsen Poster Advertising Study, conducted by Nielsen On Location, showed that more than 60%, of more than 4000 people surveyed, believe billboards as a “good way to learn about new businesses,” as wells as sales and events. The study which encompassed 36 campaigns, 31 brands and 10 markets, in 14 […]

Continue reading

Wall Murals Enhance Two-Mile Transit Trip to Seattle

An article in the October 2017 issue of Signs of the Times magazine documents how a two-mile stretch of buildings, that parallel public-transit tracks leading into Seattle, have been decorated with murals through the efforts of more than 50 international artists. You can read the article online at https://www.signsofthetimes.com/article/sodo-track-re-beautifying-seattle-transit-corridor Wade SwormstedtWade is Executive Director of […]

Continue reading

Some Myths about Electronic Message Centers

Bill Dundas, a Board member of the foundation for the Advancement of the Sign Industry, and the former Technical Affair Director for the International Sign Association, wrote an article for the May 2016 issue of Signs of the Times magazine, in which he documented the lack of truth about four myths about electronic message centers. […]

Continue reading

Overall Sign-Code Trends in 2015 at the State Level

The International Sign Association’s Kenny Peskin wrote an article for Signs of the Times’ magazine’s April 2015 issue in which he outlined some general sign-code trends in various states. You can access the entire article in Signs of the Times’ digital edition at https://www.signsofthetimes.com/content/isas-kenny-peskin-discusses-sign-code-trends Wade SwormstedtWade is Executive Director of the Foundation for the Advancement […]

Continue reading

A History of the Highway Beautification Act

The International Sign Association’s Kenny Peskin wrote on article for Signs of the Times magazine in 2015 that documented the history of the landmark Highway Beautification Act on its 50th anniversary. You can access the entire article in Signs of the Times’ digital edition at https://www.signsofthetimes.com/content/the-highway-beautification-act-50-years-later Wade SwormstedtWade is Executive Director of the Foundation for […]

Continue reading