Route 66 Neon Project in Tulsa Seeks Donation “Votes”

The Route 66 Development Group (Tulsa, OK) has launched a project to erect a double-faced, 18 x 20-ft. neon sign in Tulsa on Route 66, and it wants people to vote for one of two designs by making a donation at www.route66dg.com. Each sign uses the famous song lyrics, “Get your kicks on Route 66” […]

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Texas A&M Study Shows No Correlation Between EMCs and Traffic Accidents

In 2012, Texas A&M University’s Texas Transportation Institute conducted a study to see if electronic message centers (EMCs) cause traffic accidents. Research included data from the Federal Highway Administration’s (FHWA) own Highway Safety Information System (HSIS), a comprehensive database of traffic-accident records from several states. Researchers identified 135 cites in which EMCs had recently been […]

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Do Signs Help First-time Customers Find Stores?

Signtronix is a California-based sign manufacturer that creates signs for small independent businesses nationwide. From 1996 through 2011, it asked its customers (retailers) to ask their first-time customers (shoppers) how they first found out about their store. Over this 14-year period, 46% of these 13,040 first-time patrons said they’d heard about the retailer because of […]

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Business Owners Evaluate their Electronic, Changeable-message Signs

Hendrikus E.J.M.L. van Bulck is an Assistant Professor of Business Administration at the University of South Carolina Sumter. He teaches marketing, entrepreneurship, small-business management, financial management, accounting and strategic management. He is also a partner in Van Bulck Partners, CPAs, LLC, where he is responsible for corporate planning and business valuations. Van Bulck surveyed the […]

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SGIA Journal Features FASI Article on the Reed v. Gilbert Aftermath

Wade Swormstedt, the Executive Director for FASI, wrote an article for the SGIA Journal’s January/February 2017 issue entitled “Content Neutrality and Signs: The Reed v. Gilbert decision and the aftermath.” Although the actual article is only available online to subscribers, the basic copy is presented here. On June 18, 2015, the Supreme Court of the […]

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Sign Industry Dodges EPA’s Energy Star Standards

This article originally appeared as Wade Swormstedt’s editorial in the April 2005 issue of Signs of the Times magazine.  “Virtually all of the Energy Star products, including exit signs, are commodities.” The Environmental Protection Agency (EPA) initiated its Energy Star program in 1992. The voluntary program, which partners with more than 8,000 public and private […]

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Illegally Disguising Taxes as Sign-Permit Fees in Texas

Supreme Court Decision Costs Houston More than $2 million The following article originally appeared in the July 1995 issue of Signs of the Times magazine. By Richard Rothfelder On August 26, 1992, A Texas judge held that the City of Houston was unconstitutionally assessing the off-premise sign industry with excessive permit fees. The judgment in Harris […]

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