West Hollywood, California Planning for Massive Billboard Revitalization on Sunset Boulevard

(Editor’s note: All of the following information is gleaned from a website called “West Hollywood — The Creative City.” https://www.weho.org/city-hall/city-departments-divisions/community-development/long-range-and-mobility-planning/ongoing-plans-studies/sunset-boulevard-off-site-signage-st The West Hollywood Planning Commission has published an 88-page document entitled the “Sunset Strip Off-Site Signage Policy,” a “final initial study” that would add 18 digital and static billboards to a street well known for its creative […]

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Colorado Springs Students Lobby for an Electronic Message Center

The Palmer High School student council has successfully lobbied the City of Colorado Springs to have the school’s changeable-copy sign replaced by an electronic message center, reported the local Fox News outlet. The city’s sign code prohibits electronic message centers. However, the students persisted in their efforts toward “making big leaps to improve communication,” the […]

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How Chicago Capitalized on Electronic Billboards

In 2013, the City of Chicago inked a 20-year deal for 34 electronic billboards (initially, but a total of 60 are anticipated) along the interstate. Chicago received an initial payment of $15 million, with subsequent annual payments of $10 million. In addition, the city was to initially receive 50% of the advertising revenue from the messages […]

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Vacaville (CA) Reconsidering Electronic Message Centers

The city of Vacaville, CA, currently doesn’t allow new electronic message centers (EMCs). It is now reconsidering this policy, and its city council was educated about the societal benefits of EMCs from testimony from James Carpentier, the director of state and government affairs for the International Sign Association (ISA). Carpentier also suggested that Vacaville include […]

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International Sign Association Case Studies Examine EMC Brightness

An updated International Sign Association publication, entitled “Night-time Brightness Level Recommendations for On-Premise Electronic Message Centers,” has been updated with case histories from some of the more than 200 communities that have adopted its suggestions. The 16-page publication explains why brightness measurements should be taken in “footcandles” rather than “nits.” You can view the entire […]

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Some Myths about Electronic Message Centers

Bill Dundas, a Board member of the foundation for the Advancement of the Sign Industry, and the former Technical Affair Director for the International Sign Association, wrote an article for the May 2016 issue of Signs of the Times magazine, in which he documented the lack of truth about four myths about electronic message centers. […]

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Signs and Business Development

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. The vast majority of the following information comes from what was formerly posted on the Small Business Administration website, beginning in 2000 in the “Starting Your Own Business” section. You can read how it occurred at http://fasi.org/2000/09/15/isa-signage-foundation-signs-web-agreement-with-sba/Unfortunately, […]

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Types of Signage

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Signs are expanding communication media that respond to our mobile lifestyles. Signature buildings such as the widely recognized McDonalds restaurant building designs are signs. A facelift to a building such as the old, western-village false storefronts […]

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Sign Glossary

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. ADVERTISING MEDIA: The means by which an advertising message is carried to potential customers, including the Internet, magazine, newspaper, radio, signage and television. AESTHETICS: A term dealing with form, design and/or quality of construction of a […]

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Signage Sourcebook (2003)

US Small Business Administration’s Guide for Sign Use. Signage Source Book Cover (PDF – 2MB) Forward, Acknowledgement & Contents (PDF – 0.2MB) The Science of Signs Introduction: The Science of Signs (PDF – 12MB) Signs and Traffic Safety (PDF – 22.MB) The FHWA Approach (PDF – 18MB) Conspicuity and Readability Issues (PDF – 9MB) Legibility […]

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