The Economic Value of On-Premise Signs (1983)

Topics include: The Public Attitude Towards On-Premise Signs: Mobile Shopping, Comparison Shopping, Measuring Public Approval, Vital Role of Signs. Types of Information the Public Would Like To See On Signs: The Independent’s Problem, Brand Consciousness, Information Desired, Banks, Motels, Service Stations. Business Owners’ Attitudes Toward Their Signs: Importance to Customers, Effect of Removal or Alteration, […]

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Signage Sourcebook (2003)

US Small Business Administration’s Guide for Sign Use. Signage Source Book Cover (PDF – 2MB) Forward, Acknowledgement & Contents (PDF – 0.2MB) The Science of Signs Introduction: The Science of Signs (PDF – 12MB) Signs and Traffic Safety (PDF – 22.MB) The FHWA Approach (PDF – 18MB) Conspicuity and Readability Issues (PDF – 9MB) Legibility […]

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San Jose Rewrites its Sign Code Due to Knight-Ridder Sign

Sign showcases clever design, careful fabrication and clever installation The following article originally appeared in the March 2000 issue of Signs of the Times magazine. By Jennifer Flinchpaugh To lure corporations, cities frequently offer tax breaks and other incentives. But the incentive offered to Knight-Ridder Corp., a publishing conglomerate of more than 40 dailies, was particularly […]

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Analysis of Legal and Legislative Strategies

mThe following article originally appeared in the August 1987 issue of Signs of the Times magazine. By R. James Claus, Ph.D., Karen E. Claus, Ph.D. Donald W. Large, L.L.B. The history of sign-control legislation shows that certain approaches are successful and produce fair regulation, which benefits the entire community. Industry representatives who utilize positive strategies […]

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Representative Options

By Bill Dorsey The on-premise and outdoor-advertising industries are periodically subject to both pending and proposed legislation. Here’s how five spokesmen for national sign associations protect and defend their industries. The roles played by most associations are varied, but most have at least one role in common: They all serve as legislative watchdogs for their […]

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Effective Enforcement of Signage Control

Some Policy Considerations For Sign Legislation By Dr. R.J. Claus Part 4 of a series It is axiomatic that any program for sign regulation is only as good as its provisions for enforcement. The problem most often found in the proposals of the culturally elite is that judicially unenforceable plans result in major revisions from […]

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Grandfathering and Amortization

In Flagstaff, AZ, legal battle, courts ruled businesses can change the faces of their grandfathered signs. The following article originally appeared in the July 2000 issue of Signs of the Times magazine. By Jennifer Flinchpaugh “The provision stipulated that if a grandfathered sign’s message was changed, or if more than 10% of any part of […]

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