Vacaville (CA) Reconsidering Electronic Message Centers

The city of Vacaville, CA, currently doesn’t allow new electronic message centers (EMCs). It is now reconsidering this policy, and its city council was educated about the societal benefits of EMCs from testimony from James Carpentier, the director of state and government affairs for the International Sign Association (ISA). Carpentier also suggested that Vacaville include […]

Continue reading

2017 Nielsen Study Examines Billboard Effectiveness

The results of the 2017 Nielsen Poster Advertising Study, conducted by Nielsen On Location, showed that more than 60%, of more than 4000 people surveyed, believe billboards as a “good way to learn about new businesses,” as wells as sales and events. The study which encompassed 36 campaigns, 31 brands and 10 markets, in 14 […]

Continue reading

Legal Considerations in Sign-Code Development

Alan Weinstein serves on the Board of Directors of both the Academic Advisory Council for Signage Research and Education (AACSRE) and the Foundation for the Advancement of the Sign Industry (FASI), and he was a three-time presenter at the American Planning Association’s 2017 National Planning Conference. A professor at Cleveland State University’s Marshall College of […]

Continue reading

Sign Research Foundation Publishes Urban Wayfinding Planning and Implementation Manual

The Sign Research Foundation (SRF, formerly known as The Signage Foundation) has published its “Urban Wayfinding Planning and Implementation Manual,” as well as a corresponding, four-page Executive Summary. It cites five wayfinding case studies, as well as five financing sources for wayfinding programs. The full report can be viewed online at http://www.signresearch.org/wp-content/uploads/Urban-Wayfinding-Planning-and-Implementation-Manual.pdf. The Executive Summary […]

Continue reading

International Sign Association Case Studies Examine EMC Brightness

An updated International Sign Association publication, entitled “Night-time Brightness Level Recommendations for On-Premise Electronic Message Centers,” has been updated with case histories from some of the more than 200 communities that have adopted its suggestions. The 16-page publication explains why brightness measurements should be taken in “footcandles” rather than “nits.” You can view the entire […]

Continue reading

Guest Editorial in Local Publication Questions Wayfinding Signs’ Costs

A guest editorial in the “Renton (WA) Reporter” questions the cost of certain wayfinding signs, given the use of GPS and cell phones for directions. The article can be read online at http://www.rentonreporter.com/opinion/wayfinding-is-it-worth-it-guest-commentary/ Wade SwormstedtWade is Executive Director of the Foundation for the Advancement of the Sign Industry. Formerly he was Editor and Publisher of Signs of […]

Continue reading

Planner Suggests Provisions for Preserving Historic Signs

The following article appeared in the April 1989 issue of Signs of the Times magazine. The original article was published in the November 1988 issue of PAS Memo , which was a monthly publication produced by the American Planning Association. It is now published six times a year online. By Peter H. Phillips, AICP In […]

Continue reading

How will my business sign be regulated?

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Signage is regulated through the following two categories: Building and electrical codes The construction, installation, and operation of any permanent business sign will need to conform to all applicable building and electrical codes. Because compliance with […]

Continue reading

How business profitability is enhanced by effective quality signage.

The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Frenchy’s Bistro Background: Frenchy’s Bistro is a small restaurant in southern California specializing in authentic French cuisine. Frenchy’s fronts a busy local business street, with only a sidewalk between the building facade and street curb. The […]

Continue reading