How Chicago Capitalized on Electronic Billboards

In 2013, the City of Chicago inked a 20-year deal for 34 electronic billboards (initially, but a total of 60 are anticipated) along the interstate. Chicago received an initial payment of $15 million, with subsequent annual payments of $10 million. In addition, the city was to initially receive 50% of the advertising revenue from the messages […]

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Art, sign or something else?

Home owners in Mount Dora, Florida have been fined more than $10,000 for refusing to paint over their home and outside wall with a solid color. Currently, a version of Vincent Van Gogh’s “Starry Night” completely covers the house and wall in order to make it more memorable for their child, an autistic adult. Originally, the […]

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